首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
McDonald’s is the world single biggest food provider with annual sales of around $12.4bn. And the company’s symbol Ronald McDona
McDonald’s is the world single biggest food provider with annual sales of around $12.4bn. And the company’s symbol Ronald McDona
admin
2012-05-24
43
问题
McDonald’s is the world single biggest food provider with annual sales of around $12.4bn. And the company’s symbol Ronald McDonald is now (or so the company claims) the world’s most recognized person after Santa Claus.
The first McDonald’s restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard "Dick" McDonald. Mac ran the restaurant side; Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service.
After a slow start, business began to boom. By 1954, the brothers were joined by another entrepreneur, a kitchen equipment salesman called Ray A. Kroc who owned the franchise to the Multimixer, milk shake maker used throughout the McDonald’s chain. A year later, Kroc had bought the McDonald brothers’ chain of 25 franchises for the equivalent of around $70m. Dick remained with the company until the Seventies, when he and Kroc fell out over Kroc’s claim that the chain was his creation.
Today, an almost Stalinist cult of personality surrounds Kroc (who died in 1984) at McDonald’s, while the brothers who gave the company its name have all but been written out of its history. But though Kroc did not found McDonald’s, he was certainly responsible for the empire-building philosophy which led to its world domination. He ushered in such essential contributions to international cuisine as the Big Mac (1968) and the Egg McMuffm (1973); and helped launch Ronald McDonald — "in any language he means fun" — onto television in 1963.
Every three hours, a new McDonald’s franchise opens somewhere in the world; it can be found in more than 100 countries including India (vegetarian-only to avoid offending the non-beef-eating populace) and Israel (non kosher, despite fierce local objection). McDonald’s chain embodied the thrusting, can-do spirit of Fifties America with staff mottoes such as "If you’ve got time to lean, you’ve go time to clean."
Which is not Kroc’s contribution to McDonald’s?
选项
A、He launched the restaurant image Ronald McDonald onto television.
B、Under his lead, international cuisine as the Big Mac and the Egg McMuffin earned worldwide fame.
C、He spotted the gap in post-war market for cheap, family-orientated restaurants.
D、He built McDonald’s empire with a philosophy which led to its world domination.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/qgGC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
设函数z=f(x,xy)+φ(x2+y2),其中函数f具有二阶连续偏导数,函数φ具有二阶连续导数,求.
Distancelearninghasmovedfarawayfromthetraditionalcorrespondencecourse,aimedattheindividualstudentworkingalone.
DoyouwanttosaywhatyouthinkinalettertothePresidentoftheUnitedStates?You’llgetareplyfromhim—writteninink,
DoyouwanttosaywhatyouthinkinalettertothePresidentoftheUnitedStates?You’llgetareplyfromhim—writteninink,
He______thathisguestswerebored,althoughtheywerelisteningpolitely.
Thispassagechieflydiscusses______.WhichofthefollowingstatementsisNOTtrue?
Thecowboyistheheroofmanymovies.Heis,eventoday,asymbolofcourageandadventure.Butwhatwasthelifeofthecowboy
Tobefrank,Ireallyprefertheformerprogramtothe______.
______childrenhavebeentakenoutofschoolandtaughtbytheirparentsathome.
(非英语专业做)Therewasatimewhenparentswhowantedaneducationalpresentfortheirchildrenwouldbuyatypewriter,aglobe
随机试题
简述共同犯罪人的分类。
患者慢性肾炎病史4年。现症见面浮肢肿,面色萎黄,少气无力,易感冒,腰脊酸痛。舌淡,苔白润,脉细弱。实验室检查:尿常规尿蛋白(++),镜检可见颗粒管型。治疗应首选
某公司于1994年11月以出让方式取得一面积为500m2的地块,具有50年的土地使用权,并于1995年11月建成一建筑面积为450m2的建筑物,建筑物全部出租。已知当地同类建筑物出租租金一般每月为30元/建筑mm2,每年支付的土地税及房产税为20元/建筑
设计有围护结构的深基础架空层层高在()及以上的部位应计算全面积。
某水利枢纽工程由电站、溢洪道和土坝组成。主坝为均质土坝,上游设干砌石护坡,下游设草皮护坡和堆石排水体,坝顶设碎石路,工程实施过程中发生下述事件:事件1:项目法人委托该工程质量监督机构对于大坝填筑按《水利水电基本建设工程单元工程质量评定标准》规定的
某建筑高度为42m的玩具厂,地上10层,耐火等级为一级,每层建筑面积为6000m2,设有消防电梯,且消防电梯与疏散楼梯间合用前室。下列做法中正确的是()。
订立集体合同应当遵循的原则包括()
依我国继承法,关于遗嘱继承与法定继承的关系,正确的选项是()
For:【L5】______Blake.From:【L6】______Anderson.Tomorrow’s【L7】______iscancelled.Helen’stelephonenumber:【L8】______.【L6】
【46】Teaisakindofdrinkmadebypouringboilingwaterontoprocessedteatreeleaves.Chinawasthefirstcountrytoproduce
最新回复
(
0
)