首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
On September 28th Tim Cook, Apple’s chief executive, published an open letter apologising to customers for the shortcomings of t
On September 28th Tim Cook, Apple’s chief executive, published an open letter apologising to customers for the shortcomings of t
admin
2018-02-17
53
问题
On September 28th Tim Cook, Apple’s chief executive, published an open letter apologising to customers for the shortcomings of the company’s maps. Mr. Cook even directed users to alternative map apps, writing that they could be downloaded from Apple’s App Store and that Google’s and Nokia’s maps were available as web apps.
Apple’s mobile maps used to be supplied by its friend-turned-archrival, Google. But this year Apple decided to put maps of its own into iOS 6, rather than
be beholden to its foe
. The new maps are built into the iPhone, which went on sale on September 21st. The Internet has been teeming with complaints about a lack of detail and a surfeit of errors. And unlike Google’s maps, Apple’s lack public-transport information.
Maps are becoming important strategic terrain. They are more than an aid to getting from A to B. Apps based on location—to summon a taxi, say—need maps inside them. Digital maps can include countless layers of information, plus advertisements from which money can be made. There are thousands of indoor maps, too, of airports, department stores and so forth. Smart phones also act as sensors, reporting their whereabouts, which can be used to improve maps. According to comScore, a data firm, in August 95% of American iPhone owners and 83% of owners of smart phones with Google’s Android operating system used a mobile map.
Meanwhile, Apple seems to be relying on three things. The first is speedy improvement. (It is reportedly trying to hire ex-Googlers. ) The second is the embedding of useful content. Its new maps have spoken turn-by-turn driving directions, which Google’s version for the iPhone did not, as well as reviews from Yelp, a local-listings company that offers pretty full coverage of eateries and bars in America but much less elsewhere. The third is the loyalty of Apple’s fans. More than 5million iPhone 5s were sold in the first three days. Although some analysts had expected more, that still beat the previous version, the 4S, by 1 million.
Under the late Steve Jobs Apple paid fanatical attention to detail, so it is remarkable that its maps should have come up so short. But polishing its hardware was one thing; the struggle with maps "has been the first really obvious head-butting of the wall," says Carolina Milanesi of Gartner, another research firm. In a market in which brands can fall fast, that is a rare luxury.
According to the passage, which of the following is not mentioned as one of the things Apple should focus on?
选项
A、Upgrading the map as soon as possible.
B、Adding innovative features.
C、Providing free map services for loyal fans.
D、Maintaining strong link with fanatic consumers.
答案
C
解析
细节题。定位到第四段,第四段主要内容是苹果要想取得成功需要依赖的三个条件:其一是快速提高地图应用的质量,其二是在地图应用里植入实用内容,其三就是苹果拥趸的忠诚性。[C]“为苹果忠实用户提供免费地图服务”在文中没有提到,属于过度联想。其他[A][B][D]选项是原文的同义表达。
转载请注明原文地址:https://kaotiyun.com/show/qjBZ777K
0
考研英语一
相关试题推荐
BytheendoftheMiddleAgesthetechnologicalsystemscalledcitieshadlongsincebecomeacentralfeatureofWesternlife.I
Thisweek,manyAmericanswillbebuyingintothesamedream:winningtheunprecedentedlylarge$1.3billionPowerballjackpoto
WhenGeorgeBushleftthepresidencyonJanuary20th,manyAmericanswerekeentoturnthepage.Theyhavewarmlywelcomedanew
"Ah,yes,divorce",RobinWilliamsoncemused,"fromtheLatinwordmeaningtoripoutaman’sgenitalsthroughhiswallet".The
TheJanuaryfashionshow,calledFutureFashion,exemplifiedhowfargreendesignhascome.OrganizedbytheNewYork-basednonpr
Cryingandwakingupinthemiddleofnightareroutineduringanynewborn’sfirstfewmonths.Butifthosecryingepisodescont
TheEconomistcalculatesthataroundtheworldalmost290million15-to24-year-oldsareneitherworkingnorstudying:almosta
TheEconomistcalculatesthataroundtheworldalmost290million15-to24-year-oldsareneitherworkingnorstudying:almosta
TheTheoryofContinentalDrifthashadalongandturbulenthistorysinceitwasfirstproposedbyAlfredWegenerin1910.【F1】V
Intheearly19thcentury,FrenchphilosopherAugusteComteproposedascientifichierarchyrangingfromthephysicalsciencesa
随机试题
胃后壁的溃疡穿孔,胃内容物可通过什么途径到达什么部位?
Arewinedrinkershealthierthanbeerdrinkers?Ifthatisthecase,itmayhavelesstodowiththeirchoiceofdrinkthanwith
患者男性,52岁,高血压心脏病病史10年,1d前因上呼吸道感染在门诊静滴抗生素,速度较快,2h前出现呼吸困难。该患者查体不可能出现的体征是
狗脊的横切面可见
各申请使用会计核算软件替代手工记账的单位必须符合的条件包括()。
下列项目属于收入初次分配的是()。
个人取得的下列所得,免征个人所得税的是()。
团队旅游接待的成败关键在于导游讲解。()
反智主义是一种存在于文化或思想中的态度,而不是一套思想理论。反智主义可分为两大类,一种是对于智性、知识的反对或怀疑,认为智性或知识对于人生有害而无益。另一种则是对于知识分子的怀疑和鄙视。根据上述定义,下列不属于反智主义现象的是:
打开考生文件夹下的演示文稿yswg.pptx,按照下列要求完成对此文稿的修饰并保存。使用“跋涉”主题修饰全文,放映方式为“观众自行浏览”。
最新回复
(
0
)