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  3. Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being kin

Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being kin

admin2009-04-23  38
问题     Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium.  But history has a way of being kind to the classics. And George Lerner was about to make history! During the World War II era, George Lerner enjoyed success as a well-known inventor and designer. Just before 1950, he designed and produced a first generation set of plastic face pieces. The push pin-shaped noses, ears, eyes and mouth parts could be pushed into fruits or vegetables to transform the food into an endless array of magical anthropomorphic(人形的) playmates.
    The toy wasn’t an immediate hit however. There was still a World War Ⅱ mentality to conserve resources. Toy companies didn’t think that customers would accept the idea of wasting a piece of food as a child’s toy. But after a while, George finally sold the toy, for $5,000 dollars, to a cereal company, who planned to use the pieces as a premium giveaway in cereal boxes. But George knew that his new toy deserved a bigger shot. And that shot came in a meeting with a family-owned New England manufacturer. Mr. Lerner and the manufacturer bought back the rights from the cereal company for $7,000.
    Mr. Potato Head, one of the world’s most adored "personalities", was "born" in 1952, and began making history at an early age as the very first toy to be advertised on television. The original Mr. Potato Head contained only parts, such as eyes, ears, noses and mouths, and parents had to supply children with real potatoes for face-changing fun! Eight years later, a hard plastic potato "body" was included with Mr. Potato Head to replace the need for a real potato. Over the next three decades, a variety of Mr. Potato Head products were sold. He was so loved by children, that he was expanded into additional toy categories including puzzles, creative play sets, and electronic hand-held board and video games. The vast popularity of Mr. Potato Head also attracted non-toy companies who licensed his image and name to make apparel(服饰), accessories and novelty items.
    Mr. Potato Head’s appeal to people young and old made him the ideal ambassador for many causes and good-will efforts. On his 40th birthday, it was decided that he would no longer be a "couch potato" and he received a special award from the President’s Council for Physical Fitness, right on the lawn of the White House! Always one to pass on a wholesome message to the public, he and Mrs. Potato Head joined up with the League of Women’s Voters in 1996 to help out with their "Get out the Vote" campaign and spread the word about the importance of voting to Americans.
选项 A、It was widely accepted as soon as it was made.
B、It was sold to a toy company and it was sold well.
C、It was planned to give away to customers by a cereal company as a gift.
D、Its patent was sold at the price of $7,000 dollars.
答案C
解析 由Mr. Potato Head及toy定位至文章第二段。文章第二段第四句后半部分说“…打算把它作为赠品…”，所以土豆头玩具的开始是作为赠品分发的，gift与原文giveaway同义，因此答案为C。A与原文第二段第一句“玩具并没有立刻就受到欢迎，取得成功”不符，故排除；文章第二段第四句说“…George最后以5000美元的价格把玩具卖给了一家谷类食品公司…”，而并非一家玩具公司，所以排除 B；卖玩具的价格是5000美元，后来George和—生产商以7000美元的价格又买回厂专利权，因此排除D。
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