首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
admin
2012-12-22
82
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a(51)extent, just as the product, price, place, and promotional efforts are.
A firm’s public image(52)a vital role in the attractiveness of the firm and its products to employees, customers,(53)to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as(54)special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the(55)of creditors and stockholders, but it will undoubtedly find resistance from employees who see their(56)threatened. On the other hand, high-quality products and service standards should bring almost complete approval,(57)low quality products and false claims would be widely looked down upon.
A firm’s public image,(58)it is good, should be treasured and protected. It is a(59)asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has(60)a quality image, this is not easily countered or imitated by competitors.(61)an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to(62)the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry(63)such a good reputation and public image.
A number of factors affect the public image of a corporation.(64)include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices(65)competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、with
B、without
C、in
D、of
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/r5Ud777K
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
Theoriginalexperimentcannotbeexactlyduplicated.
Fourteenpeoplewerechargedwithoffencesincludingobstructionandresistingarrest.
SingingAlarmsCouldSavetheBlindIfyoucannotsee,youmaynotbeabletofindyourwayoutofaburningbuilding—andth
"Salty"RicePlantBoostsHarvestsBritishscientistsarebreedinganewgenerationofriceplantsthatwillbeabletogrow
Itiseasytodeterminewhethersmokingishazardous.Filtersandlowtartobaccomakesmokingsafe.
GunRightsintheUSImmediatelyaftertheshootingatVirginiaTechUniversity,Americansgatheredtomournthedead.Thepresi
GunRightsintheUSImmediatelyaftertheshootingatVirginiaTechUniversity,Americansgatheredtomournthedead.Thepresi
GunRightsintheUSImmediatelyaftertheshootingatVirginiaTechUniversity,Americansgatheredtomournthedead.Thepresi
InterestsandStudyActivitiesAnarrowingofyourworkinterestsisimpliedinalmostanytransitionfromastudyenvironm
NaturalMedicinesSinceearliestdays,humanshaveusedsomekindsofmedicines.Weknowthisbecausehumanshavesurvived.An
随机试题
乔伊斯是______著名作家,欧美意识流小说的代表作家,被尊奉为西方现代主义文学的先驱。
Onlyunderspecialcircumstances______totakemake-uptests.
A.商品名B.通用名C.化学名D.别名E.药品代码在药品命名中,国际非专利药品名称是
在药品生产企业所在地以外的省、自治区、直辖市发布药品广告的,在发布前应向
流动资产的激进融资策略是一种收益性和风险性都较低的融资策略。()
某公司2005年1~4月份预计的销售收入分别为100万元、200万元、300万元和400万元,每月材料采购按照下月销售收入的80%采购,采购当月付现60%,下月付现40%。假设没有其他购买业务,则2005年3月31日资产负债表“应付账款”项目金额和2005
合同文本采用()种以上文字订立并约定具有同等效力的,对各文本使用的词句推定具有相同含义。
一位研究人员希望了解他所在社区的人们喜欢的口味是可口可乐还是百事可乐。他找了些喜欢可乐的人,要他们在一杯可口可乐和一杯百事可乐中,通过品尝指出喜好。杯子上不贴标签,以免商标引发明显的偏见,于是将百事可乐的杯子标志为“1”,将可口可乐的杯子标志为“2”。结
下列选项中哪一项与其他三项所使用的修辞手法不同?()
NeitherSmithnorI______tobeblamedforthat.
最新回复
(
0
)