首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Am
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Am
admin
2015-10-30
36
问题
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the longdistance western routes where ridership had been declining significantly . At one time, trains were the only practical way to cross the vast areas of the west.
Trains were fast, very luxurious , and quite convenient compared to other forms of transportation existing at the time.
However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1)anxious fliers—those concerned with safety, relaxation , and cleanliness and 2)travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
The train ads were placed among family-oriented TV programs involving nature and America because______.
选项
A、they could focus on meaningful travel experiences
B、they could increase the effectiveness of the TV programs
C、their profits could be increased by some 15 percent
D、most travel-lovers and nervous fliers were believed to be among the audiences
答案
D
解析
问广告放在面向家庭、表现大自然和美国的节目中的原因。第三段的in order to表示的就是目的:为了很好地吸引目标观众,再联系第一段的市场定位可推断出潜在的火车乘客就在这些节目的观众之中,故选D。
转载请注明原文地址:https://kaotiyun.com/show/r8YC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Weareinterestedintheweatherbecauseit【21】ussodirectly—whatwewear,【22】wedo,andevenhowwefeel.Geographers,however
EveryoneusestheexpressionsAMandPM.Butdoyouexactlyknowwhattheymeanandhowtheycameintobeing?Asyouknow,t
Threefriendsdecidedtosailaroundtheworldinasmallyacht(游艇).Theyloadeditwithfoodandwaterandsetoff.Theytravel
Lastyear,myclassmateJaneandIgraduatedfromanordinarynormaluniversity.Likemostofthestudentswhohadjuststepped
OnthefourthThursdayinNovember,AmericanscelebratethefeastofThanksgiving.Thisfeastisatimewhenthefamilycomesto
Woodsmen,huntersandtrackerslearnedtofollowandreadthe【21】left,behind【22】animals,men,natureandtime.Theirabilityto
ThehomecomputerindustryhasbeengrowingrapidlyintheUnitedStatesinthelasttenyears.Computersusedtobelarge,expe
ForanyEnglishmantherecanneverbeanydiscussionastowhoistheworld’sgreatestpoetandgreatestdramatist.Onlyonenam
Studentsshouldbeallowedtostudywithoutworryingaboutgrades.Fortunately,mosteducatorsarebecomingawareofthefactth
Likealllargecities,NewYorkhasoldproblemstosolveand【21】onestoface.Slums(贫民窟)mustbecleared,andnewhousingconst
随机试题
泡茶用水要求pH值()。
某三级公路地处丘陵地区,砂类土居多,设计车速40km/h,路基宽度8.5m,基层为石灰稳定砂砾,面层为8cm的沥青混凝土。路基施工正好赶上雨季,施工前,施工方做了如下准备工作:①对选择的雨期施工地段进行详细的现场调查研究,编制了实施性的雨期施工组织计划。
ABC公司欲投资购买债券,目前有四家公司正在发行债券:C公司债券属于纯贴现债券,债券面值为1000元,5年期,发行价格为600元,期内不付息,到期还本,若等风险的必要报酬率为6%,则C公司债券的价值与到期收益率为多少?应否购买?
某县一明胶生产企业被媒体曝光其明胶90%被食用或被出售给药厂制作胶囊,省里非常重视,决定成立调查组,你是调查组成员,请列出调查工作思路,200字以内。
公安机关服从党的领导,必须是()。
社会主义思想道德建设要解决的问题是()。
某公交线路共有15站,设一辆公交车从起点出发,从起点站起,每一站都会有到前方每一站下车的乘客各一名上车,那么在第九站和第十站之间,车上有多少人?
Whataretheytalkingabout?
Itiscommonlysupposedthatwhenamanseeksliterarypowerhegoestohisroomandpreparesanarticleforthepress.Butthis
Mrs.Barodawasalittleprovokedtolearnthatherhusbandexpectedhisfriend,Gouvernail,uptospendaweekortwoonthepl
最新回复
(
0
)