首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Am
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Am
admin
2015-10-30
38
问题
Amtrak(美国铁路客运公司)was experiencing a downswing in ridership(客运量)along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the longdistance western routes where ridership had been declining significantly . At one time, trains were the only practical way to cross the vast areas of the west.
Trains were fast, very luxurious , and quite convenient compared to other forms of transportation existing at the time.
However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1)anxious fliers—those concerned with safety, relaxation , and cleanliness and 2)travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
The train ads were placed among family-oriented TV programs involving nature and America because______.
选项
A、they could focus on meaningful travel experiences
B、they could increase the effectiveness of the TV programs
C、their profits could be increased by some 15 percent
D、most travel-lovers and nervous fliers were believed to be among the audiences
答案
D
解析
问广告放在面向家庭、表现大自然和美国的节目中的原因。第三段的in order to表示的就是目的:为了很好地吸引目标观众,再联系第一段的市场定位可推断出潜在的火车乘客就在这些节目的观众之中,故选D。
转载请注明原文地址:https://kaotiyun.com/show/r8YC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
EveryoneusestheexpressionsAMandPM.Butdoyouexactlyknowwhattheymeanandhowtheycameintobeing?Asyouknow,t
EveryoneusestheexpressionsAMandPM.Butdoyouexactlyknowwhattheymeanandhowtheycameintobeing?Asyouknow,t
Hawaii,theyoungeststateoftheUnitedStates,isdifferentinmanywaysfromthemainlandstates.TheHawaiianpeopleaream
Vitaminsareorganiccompoundsnecessaryinsmallamountsinthedietforthenormalgrowthandmaintenanceoflifeofanimals,
W:IwasthinkingofstayingintonighttoserftheInternet,doyouwanttojoinme?M:______
Markwenttotheneighborhoodmeetingafterwork.Thearea’scitycouncilwoman(女议员)wasleadingadiscussionabouthowthequal
TheNationalWeatherServiceatRyanAirportbroughtoutthefollowingforecast(预报).SaturdaynightforSatonpRougeandvicini
Theatmosphereandoceansarenottheonlypartsoftheenvironmentbeingdamaged.Rainforestsarebeingquicklydestroyedasw
Thereismuchdiscussiontodayaboutwhethereconomicgrowthisdesirable.Atanearlierperiod,ourdesireformaterialwealth
假设你是刘欣,有一位美国朋友Harry托你在北京找工作。你看到《21世纪报》上有一则招聘启事,认为对他合适。请用英文给Harry发一个e-mail,告知此事。ForeignTeachersWantedTheEducationDe
随机试题
A.省级药品监督管理部门B.国务院药品监督管理部门C.县级以上药品监督管理部门D.省级药品监督管理部门会同卫生行政部门E.省级卫生行政部门医疗机构配制制剂使用的直接接触药品的包装材料和容器批准是由()。
关于工程物资的盘亏或毁损,一般影响固定资产的账面价值的有()。
TELEPHONEMESSAGEFinanceandExpenditureDepartmentDate:February10Time:2:00p.m.Messagetakenby:NancyJohnsonMessagef
在目光语的运用中,如果说话人的视线平行接触(正视)时,一般表示()的语义。
材料:在开展“烧烤店”游戏前,大一班的李老师加班加点为幼儿准备了烧烤架、烧烤夹以及各种逼真的“鱼丸”“香肠”“土豆片”等食材;大二班王老师没有直接投放材料,而是与幼儿商量,支持他们自己去寻找、搜集所需材料。幼儿游戏情景分别见图1(大一班)和图2(
地壳中含量最多的金属元素是()
标枪:田径
伤心:哭泣
【B1】【B15】
Imeant______you,butI’mafraidIforgot.
最新回复
(
0
)