首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All t
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All t
admin
2020-03-31
19
问题
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All those commercials and jingles and celebrity endorsements get stored in the brain, apparently biasing preferences, new research shows. The study probed the effect of these cultural influences by returning to the classic blind taste test between Coke and Pepsi. These two products are nearly the same in contents, and yet many consumers have strong feelings about their favorite. Is this because one tastes better?
In a study of 67 volunteers, researchers at Baylor College of Medicine tried to isolate the sensory input of tasting from the effects of brand recognition. They found that subjects chose the two colas equally in blind taste tests. But when told that one of the cups they were drinking was Coke, these same subjects picked that cup about 75 percent of the time. This preference for a brand name occurred even though both cups in this round of testing actually contained Coke. Interestingly, the same was not true in the parallel experiment when one cup was labeled as Pepsi, but both cups were filled with Pepsi. In this case, the subjects chose the labeled cup as often as the unlabeled one.
To explore how brand recognition operated in the brain, the scientists scanned the subjects with functional magnetic resonance imaging(FMRI), which tracks blood flow. While sipping colas, a certain area of the subjects’ brains showed increased activity—apparently because it was the taste reward center.
During a blind test, people generally picked the soda that caused more activity in this region of their brain. But when a Coke picture flashed in front of the subjects prior to drinking, other parts of the brain—some dealing with memory—lit up. The researchers could not detect similar activity when a Pepsi picture was flashed. The implication is that the reference to Coke elicited memories that biased the choice of some of the subjects, but the same recollections did not arise from a Pepsi cue—at least not in a way sufficient to override the direct taste sensation.
Which of the following is NOT suggested in paragraph 1?
选项
A、You are likely to believe what famous people tell you to believe.
B、A soft drink company is telling potential customers to follow their taste buds.
C、Advertisements indirectly influence the way people taste.
D、People generally remember advertisements very well.
答案
B
解析
属细节题。文章第一段第二句指出:新的研究表明,所有那些产品的广告和名人对它的认可都会留在人们的大脑中,它们明显会引导人们的喜好。这样A、C、D都被提到,因此正确答案选B。
转载请注明原文地址:https://kaotiyun.com/show/rI1Z777K
0
考研英语一
相关试题推荐
ArecentUSstudyfoundthatpeoplewhoscorehighforextroversionratethemselvesasleanerandtallerthantheyactuallyare,
ForeigncashiersandcarersarenowafactoflifeinJapan,especiallyinurbanareas.Thenumberofforeignworkershasrisen
Mentionpricecartelsandmanypeoplewillthinkofbig,overtonesliketheoneOPECrunsforoilandthenow-extinctoneford
Mentionpricecartelsandmanypeoplewillthinkofbig,overtonesliketheoneOPECrunsforoilandthenow-extinctoneford
InJanuarycommutersvotedBirminghamNewStreetoneofBritain’sworstrailwaystations.Eachdaynearly150,000peoplemoveth
Readthefollowingtextandmatcheachofthenumbereditemsintheleftcolumntoitscorrespondinginformationintherightco
Whenpeopletalkaboutthedigitaldivide,theyusuallymeanthe【C1】______betweenpeoplewhoarebenefitingfromtheinformation
WetendtothinkofthedecadesimmediatelyfollowingWorldWarIIasatimeofprosperityandgrowth,withsoldiersreturningh
探究科研领域的发展趋势——1996年英译汉及详解Thedifferencesinrelativegrowthofvariousareasofscientificresearchhaveseveralcauses.【F1】Som
随机试题
《理想国》的作者是()
下列致肺部感染的厌氧菌中,哪种对青霉素不敏感
患者,男性,76岁,心功能不全,听力下降明显,护士在与其交流时应特别注意应用哪种沟通技巧
腹内积块软而不坚,固着不移,胀痛并见,苔薄白,脉弦。其治法是
计算机病毒可通过各种可能的渠道,如软盘、计算机网络传染给其他计算机。()
下列关于增量预算和零基预算的说法中,不正确的是()。
针对注册会计师审计和政府审计,下列说法中,恰当的有()。
根据《中华人民共和国物权法》规定,下列权利中,可以出质的是()。
很多人认为。公务员工作没有什么难度,什么人都可以当公务员。请结合你所报考的岗位谈谈看法。
下列选项中,与实现运行时多态性无关的是()。
最新回复
(
0
)