2. 考研
  3. In a global survey released in 2012, half the responders admitted to buying things they really did not need. Two thirds are worr

In a global survey released in 2012, half the responders admitted to buying things they really did not need. Two thirds are worr

admin2016-03-21  45
问题     In a global survey released in 2012, half the responders admitted to buying things they really did not need. Two thirds are worried that consumers are buying too much. Such concerns may be justified. Many consumers have become trapped in debt. Researchers say that instead of making us more satisfied, high levels of consumption may lead to greater stress and unhappiness!
    As consumers, we are subjected to a great amount of marketing. What is the goal of marketers? To turn wants into needs. Marketers know that consumer behavior is driven largely by emotion. So advertisements and the shopping experience itself are designed for maximum emotional appeal.
    When you ask a consumer: Why do you buy so much? He or she may answer; I want to improve my quality of life. It is natural that people want a better life. Advertisers bombard us with messages that all of our desires—better health, security, relief from stress, and closer relationships—can be achieved by making the right purchases.
    But actually, as our number of possessions increases, our quality of life can actually decrease. Additional time and money are needed to care for more material things. Stress levels rise because of pressure from debt, and there is less time for family and friends. So you should protect yourself from becoming a victim of clever marketers. You should put emotion aside, and compare marketing promises with reality.
The purpose of the author in writing this article is to______.
选项 A、reveal marketing tricks
B、explain the working theory of ads
C、advise people against over-spending
D、analyze consumer behavior
答案C
解析
转载请注明原文地址:https://kaotiyun.com/show/rLai777K
本试题收录于： GCT工程硕士（英语）题库专业硕士分类
0

GCT工程硕士（英语）

专业硕士

相关试题推荐
随机试题
最新回复(0)