首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
—Read the article below about public image. —Choose the best word to fill each gap, from A, B, C or D. —For each question 19—33,
—Read the article below about public image. —Choose the best word to fill each gap, from A, B, C or D. —For each question 19—33,
admin
2014-03-03
46
问题
—Read the article below about public image.
—Choose the best word to fill each gap, from A, B, C or D.
—For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
—There is an example at the beginning.
Significance of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19)______ just as the product, price, place, and promotional efforts are.
A firm’s public image (20)______ a vital role in the attractiveness of the firm and its products to employees, customers, (21)______ to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22)______ to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23)______ will undoubtedly find resistance from employees who see (24)______ threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25)______ low quality products and false claims would be widely looked down upon.
A firm’s public image, (26)______ it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27)______ a quality image, this is not easily countered or imitated by competitors. (28)______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29)______ favourable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earning ratio than (30)______ firms in the same industry without such a good reputation and public image.
(31)______ of factors affect the public image of a corporation. (32)______ include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33)______ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、They
B、It
C、Some
D、Most
答案
A
解析
这里的代词代替a number of factors,所以要选they,而不能选其他三个。
转载请注明原文地址:https://kaotiyun.com/show/rcoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Youwillhearanotherfivequestions.Foreachquestiondecidehowmuchistheamountthespeakeristalkingabout.Writeonele
Youwillhearanotherfivequestions.Foreachquestiondecidehowmuchistheamountthespeakeristalkingabout.Writeonele
•Youwillheararadiointerviewaboutthesportswearindustry.•Choosethecorrectphrasetocompletethesentences23—30.•
•Youwillhearaprofessorgivingatalkontheslowdownsoftheworldeconomy.•Foreachquestion23-30,markoneletter(A,
•Therearethirtyquestionsonthisquestionpaper.•Instructionsaregivenonthetape.•YoucanwriteonthisQuestionPape
•YouwillheartwopeoplediscussingPointofPurchasing(POP)projects.•Foreachquestion23-30markoneletter(A,BorC)fo
随机试题
电阻应变片式称重传感器的输出电阻一般大于输入电阻。
A.八正散B.六磨汤C.清肺饮D.沉香散患者小便不通,小腹胀满,口苦咽干,舌红苔腻,脉滑数,治宜选用
女性,32岁。主诉右乳胀痛,与月经周期有关,检查乳房有多个结节状肿块,边界不清,可推动。诊断首先考虑
药典规定对阿司匹林进行碳酸钠液澄明中度检查,为检测杂质
补风量不应小于排烟量的()。
某国有工业企业,2014年3月份因雷击造成火灾,共计损失250万元,其中,流动资产损失90万元;固定资产损失160万元。企业收到保险公司的赔偿款100万元,其中,流动资产保险赔偿款70万元,固定资产保险赔偿款30万元。企业由于这次火灾损失而应计入营业外支出
数据模型的三要素是数据结构、数据操作和()。
小李是小学四年级的一名学生,同学们都不喜欢他,没有人愿意和他玩,老师们说起他都是直摇头,还有老师断言,小李啊,长大之后就是一个小混混。原来,小李有个非常坏的毛病,那就是喜欢欺负同学。小李经常管比自己小的同学要保护费,别人不给他,他就揪着人家的衣领一顿打,受
你可能会遇上一位深藏不露的智者,其不经意间的一句话让你_____________;也可能会碰上一位令你心动的小伙或姑娘,铁轨的轰鸣声也无法干预你_____________注视的目光;或者走遍_____________,你才恰好在火车上得了一剂妙手回春的药方
巡逻警察简称“巡警”,是指在一定路线或一定地段用巡逻方式进行勤务活动的人民警察。()
最新回复
(
0
)