Notes The advertising agency has three structures, the media department, the design department and the (9) department.

Woman: I’m interested in the functions of an advertising agency. Are you willing to tell?
Man: Well, first let me introduce the structure of an advertising agency. There are three main sections: the media department, the design department and the client service department.
Woman: How do they function?
Man: The media department advises and plans which newspapers, magazines or televisions should use. It also buys the space or TV time for the client. The design department, from its name, you know, designs advertisements. This is the most important section of an agency.
Woman: Then how about the client service department?
Man: Well, they contact the clients directly.  Their job is to ensure that the ad conveys the right message to the right people within budget.
Woman: Oh, I see. There is a lot of work to be done before making an advertisement.
Man: Certainly. And business image is critical.  A positive image reflects your integrity and customer service. If you are true to your customers, they will be true to you and they will help you by word of mouth to advertise. They will take your business cards, hand them out to friends, relatives and business associates. That depends on how you manage the situations.
Woman: It really sounds interesting and complicated.