首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because of fear of loss among the people. B、Because fire break out very frequently. C、Because people will benefit from the pur
A、Because of fear of loss among the people. B、Because fire break out very frequently. C、Because people will benefit from the pur
admin
2015-02-12
60
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because of fear of loss among the people.
B、Because fire break out very frequently.
C、Because people will benefit from the purchase.
D、Because the advertising could arouse people’s emotion.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/ruh7777K
0
大学英语六级
相关试题推荐
青藏铁路(theQinghai—TibetRailway)下2006年7月1日通车运营,开创了人类铁路建筑史上的新时代,被美誉为“天上的铁路”(theSkyWay)。青藏铁路的最高点5072米,即便足秘鲁(Peru)安第斯山(Andes)上的“高空
A、Gettingrichquickly.B、Distinguishingoneself.C、Respectingindividualrights.D、Doingcredittoone’scommunity.B推理题在美国,当人们
A、Sam’skneeshouldbebetterbynow.B、Thisisn’tagoodtimeforSamtoquit.C、ThenewsaboutSamisquiteasurprise.D、Sam
OnFoodSecurity1.食品安全丑闻频繁发生,引起人们关注2.食品安全问题发生的原因3.我的看法
RainforestCityA)Apatchoftropicalrainforesthastwicethenumberofmammalspecies,fivetimesthebatsandbirdsandtent
OnModestyAttentiontodetailissomethingeveryonecanandshoulddo—especiallyinatightjobmarket.BobCrossley,ahum
A、Laborproblems.B、Weatherconditions.C、Anerrorintheorder.D、Misplacingofgoods.A事实细节题。对话中,女士询问订单是否到货,男士回答说由于劳工问题.将会延迟发货
A、Hecouldn’twriteforanewspaper.B、Hewouldfallbehindwithhisstudies.C、Hewouldn’tfindagooddormitory.D、Hewouldlo
A、Boysandolderchildren.B、Boysandyoungerchildren.C、Girlsandyoungerchildren.D、Girlsandolderchildren.D文章末尾处提到,一般而言,
A、Microwaveovensandfridges.B、Kitchenequipment.C、AclosedcircuitTV.D、Utilitiesbills.C对话中,女士询问租房中包含什么东西,男士回答说每间公寓中都配有闭路
随机试题
诊断急性外伤性幕上硬膜外血肿最有诊断价值的临床表现是()
某产妇,26岁,先天性心脏病,心功能Ⅱ级,现足月待产。在护理中,错误的是
爆发的定义是
1:50000地形图比例尺的分幅方法为()。
蓄水屋面具有()等优点。
应用动态控制原理进行建设工程项目投资控制时,相对于工程合同价而言,投资的计划值有()。
苏格拉底认为:“用豆子抓阄的办法来选举国家领导人是非常愚蠢的,没有人愿意用这种办法来雇佣一个舵手或者建筑师,或奏笛子的人。”苏格拉底意在说明古代雅典民主制是()。
居民委员会成员的选举方式有()。
以下程序输出的结果是#include#includemain(){charw[][10]={"ABCD","EFGH","IJKL","MNOP"},k;for(k=1;k
下列关于运算符重载的叙述中,正确的是
最新回复
(
0
)