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  3. High-performing and value-creating companies have learned how to tie together the principles of customer preference, producer ec

High-performing and value-creating companies have learned how to tie together the principles of customer preference, producer ec

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问题     High-performing and value-creating companies have learned how to tie together the principles of customer preference, producer economics and corporate finance so that they understand where and how【C1】______operations and increased market share pay off— and don’t pay off— for their business. In short, they have learned how to find【C2】______value and capture it by achieving an effective strategic market position, or SMP.
    When it comes to operating a successful business, conventional wisdom holds that bigger is better. However,【C3】______on being No. 1 or No. 2 in your market — without first having a very clear【C4】______of what definition of market share really drives profitability(收益性)can take some interesting opportunities off the table. Organizations that【C5】______to recognize and act on their strategic market position may be at risk because their definition of market share often does not correlate(相关)with company【C6】______, profitability and strategic growth potential.
    In addition to defining market share【C7】______, understanding the impact of different approaches to penetrating and growing market share in chosen segments is【C8】______. By deploying(利用)investments in carefully selected segments, where(among other things)they are potentially poorly served by the dominant players, companies can【C9】______themselves in their industries strategically and allocate(分配)more assets in fewer, carefully selected ways. As a result, these companies can【C10】______much higher market shares in their chosen segments.
A)fail I)critical
B)strategic J)insisting
C)carefully K)technical
D)achieve L)accurately
E)successful M)understanding
F)criticism N)boast
G)position O)returns
H)expanded
【C4】
选项
答案M
解析 此处应填名词。根据第3段首句中的“除了定义市场份额”可知，第2段主要是在讲如何定义“市场份额”，也就是对这个概念的“理解”，M)understanding符合文意。
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