首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns
admin
2017-12-07
46
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market." This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products—records, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow.
The European youth market and the American one are similar in______.
选项
A、the youth’s spending power
B、the youth’s influences on the market
C、the proportion of the youth population
D、the kinds of products that interest the youth
答案
D
解析
第7段第1句开头的a similar range of products表明欧洲和美国的年轻人都喜欢同一类商品,因此D为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/s4U7777K
0
大学英语六级
相关试题推荐
Naturally,inagroupofanimalsasdiverseasthesnakes,andwithsomanyvariedenemies,therearenumerousdefensivereactio
FeedingtheMassesaLoadofManureTheGreenRevolutionMyth,NormanBorlaug,andWorldHunger[A]Mostpeopledon’tkno
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecentl
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecentl
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakersinthe10-memberHouse-Senatecommitteeannouncedth
It’sagoodideatoapplysunscreenbeforeheadingtothebeachifyoudon’twanttoburn.Butformarineanimalslikewhales,t
A、Gettingrichquickly.B、Distinguishingoneself.C、Respectingindividualrights.D、Doingcredittoone’scommunity.B推理题。在美国,当人
A、It’ssolelyfundedbyitsvolunteers.B、Itreceivesmoneyfromthegovernment.C、Itasksformoneyfrompartnerorganizations.
TheInternetandcellphonesarebringingpeopletogether,not【C1】______usapart—atleast,accordingtoanewsurveyrecentlyby
随机试题
甲公司向银行贷款1000万元,乙公司和丙公司向银行分别出具担保函:“在甲公司不按时偿还1000万元本息时,本公司承担保证责任。”关于乙公司和丙公司对银行的保证债务,下列哪一表述是正确的?(2011年卷三第10题)
局域网的英文缩写为()。
1999年8月30日,第九届全国人大第十一次会议通过了我国第一部(),它的颁布和实施,标志着我国投资建设领域招标投标制度的确立,是我国投融资体制改革和公共采购发展史上的一个重要里程碑。
下列选项中,实行增值税先征后退的是()。
一般来说,态度与品德的形成过程包括依从、认同和______三个阶段。
下列各句中,没有语病的一项是()。
Asthebaby-boomergenerationcontemplatestheprospectoftheZimmerframetherehasneverbeenmoreinterestindelayingthep
A最近水果太贵了。B喂,是张东吗?C王芳,你家离学校远吗?D是吗?我正打算请她教我呢。E我的嗓子疼得厉害,还发烧。不太远,坐公共汽车大概15分钟就到了。()
Theword"laser"wascoinedasanacronymforLightAmplificationbytheStimulatedEmissionofRadiation.Ordinarylight,from
Onaverage,Americankidsages3to12spent29hoursaweekinschool,eighthoursmorethantheydidin1981.Theyalsodidmo
最新回复
(
0
)