首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
The producers of instant coffee found their product strongly resisted in the market places despite their product’ s obvious adva
The producers of instant coffee found their product strongly resisted in the market places despite their product’ s obvious adva
admin
2015-10-05
36
问题
The producers of instant coffee found their product strongly resisted in the market places despite their product’ s obvious advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producer suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade.
Mason Haire of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "one pound Maxwell House coffee" on one list and "Nescafe instant coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in the other group of the same size. The women were asked to study their list and then to describe, as far as they could, the kind of woman(" personality and character")who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy: only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife.
No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
Which of the following can be inferred from the passage?
选项
A、It is reasonable for people to resist instant offer.
B、Advertising does not always assure favourable sales results.
C、People pay little attention to advertising.
D、Regular coffee has better taste than instant coffee.
答案
B
解析
本题为细节题。该推断可从第1段中找到根据,即生产商们虽然在广告上投入大量资金,但效果不佳。
转载请注明原文地址:https://kaotiyun.com/show/s8TC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Why______wecanneverdiscussaproblemwithoutgettingintoaheatedargument?
Tom______thissongbeforebecauseheseemstoknowitwell.
(2008)Idon’tremember______toProfessorBrownduringmylastvisittoHarvard.
—Whatdoesyourbrotherlooklike?______.
Carol’shusbandwaskilledinacaraccidentlastyear.Jim,only52,was【C1】______homefromwork.Theotherdriverwasate
Policeman:Excuseme,ma’am,youcan’tcrosstheroadthere.It’sdangerous.Elderlywoman:What?【D1】______Policeman:Youmust
Scienceandtechnologyhavebrought______manychangesinourlives.
A、Nearthetrainstation.B、Inthecountryside.C、Inthecity.D、Neartheworkplace.B
1.号召大学生为希望工程捐款。2.捐助希望工程的意义。3.捐助活动的时间和地点。
随机试题
A、色甘酸钠B、甲苯达唑C、多潘立酮D、溴氢酸山莨菪碱E、特比萘芬用于胃肠痉挛性疼痛()。
护理颅脑损伤的病人,下列哪项最重要()
(2011)如图3.8-4所示电路是用D/A转换器和运算放大器组成的可变增益放大器,DAC的输出u=一DnUREF/255,它的电压放大倍数Av=uo/u1可由输入数字量Dn来设定。当Dn取(01)H和(EF)H时,Av分别为()。
如果拟上市公司不能作出盈利预测,则应()。
关于贷款期限的说法正确的有()。
教育的文化功能不包含()。
数据模型由数据结构、数据操作和【】三个要素组成。
下列哪种方法不能用于创建索引?
标准ASCII码用7位二进制位表示一个字符的编码,其不同的编码共有()。
A、Specificpaycheck.B、Senseofaccomplishment.C、Chancesofpromotion.D、Awardsshedeserves.B听到whatIthinkisimportant时,注意男
最新回复
(
0
)