首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
财经
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2015-01-08
46
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’ s iniquitous," they say, "that this entirely unproductive industry(if we can call it that)should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays ..."
The poor old consumer! He’ d have to pay a great deal more if advertising didn’ t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’ s the best advertisement for advertising there is!
Which of the following is NOT true? ______
选项
A、Advertisement makes contribution to our pockets and we may know everything
B、We can buy what we want
C、Good quality products don’t need to be advertised
D、Advertisement makes our life colorful
答案
C
解析
A选项说广告可以为我们的荷包做贡献而且我们可以知道很多事情,符合文章内容。B选项说我们可以买到我们想买的东西,文章里说的是我们买东西的时候很多时候都是根据广告的内容去买的.所以也符合文章内容。C选项说好品质的东西不需要做广告,文中没有提到。D选项说广告使我们的生活更加多彩,文章说了诸多广告的好处,可以推断出这个结论。故选C。
转载请注明原文地址:https://kaotiyun.com/show/sDgc777K
本试题收录于:
英语题库银行系统招聘考试分类
0
英语
银行系统招聘考试
相关试题推荐
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,we
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,we
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,we
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,we
Whatdidyourparentsthinkaboutyourdecision?Theyalwaysletmedo_____IthinkIshould.
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjectsthatcatchourfancvwhilestroilingareimmediately
Whilethepresentation_______,thesecretarywastapingit.
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledidnotincludeessentialcharacte
随机试题
1921年7月,郭沫若和郁达夫等人在东京组织了________。
世界上早期的数字计算机所采用的电子器件是______。
破伤风梭菌形态特点是()
患者男,20岁,大学生。经常不由自主地寻找晒着的女性内衣内裤。一旦看见就极度紧张,心跳加快,有性冲动感,大脑中想法极为模糊,只想取走这些东西。拿到后心满意足,拿不到就焦虑不安,不克制地到处搜索。此患者最可能的诊断是
有关Hp感染与NSAID在十二指肠溃疡发病中的作用,下列哪些说法是正确的
下列符合业务创新的内部控制要求的是()。
接受110报警、突发事件和治安灾害事故的现场指挥、处置与救助工作属于()。
建立社会主义市场经济体制是在党的()上提出的。
一项调查显示,长期食用鱼类的孕妇中,有近四分之一的人其血液和头发中水银含量超出标准,而这些水银将会在胎儿脑部堆积,且胎儿出生后这些水银不容易被排出,从而导致智力发育迟缓。因此,孕妇吃鱼不一定能让未来宝宝变聪明。要得出上述结论,隐含的前提不包括()。
比较古树上的生长年轮使科学家能从一片木片上测定用作木材的树被砍伐时的年代。因此,通过分析残存古代建筑上的木材的生长年轮,考古学家能够精确测定那些建筑物被建造的年代。下列哪一项是上文所基于的假设?
最新回复
(
0
)