首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
财经
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2015-01-08
21
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’ s iniquitous," they say, "that this entirely unproductive industry(if we can call it that)should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays ..."
The poor old consumer! He’ d have to pay a great deal more if advertising didn’ t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’ s the best advertisement for advertising there is!
Which of the following is NOT true? ______
选项
A、Advertisement makes contribution to our pockets and we may know everything
B、We can buy what we want
C、Good quality products don’t need to be advertised
D、Advertisement makes our life colorful
答案
C
解析
A选项说广告可以为我们的荷包做贡献而且我们可以知道很多事情,符合文章内容。B选项说我们可以买到我们想买的东西,文章里说的是我们买东西的时候很多时候都是根据广告的内容去买的.所以也符合文章内容。C选项说好品质的东西不需要做广告,文中没有提到。D选项说广告使我们的生活更加多彩,文章说了诸多广告的好处,可以推断出这个结论。故选C。
转载请注明原文地址:https://kaotiyun.com/show/sDgc777K
本试题收录于:
英语题库银行系统招聘考试分类
0
英语
银行系统招聘考试
相关试题推荐
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,we
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjectsthatcatchourfancvwhilestroilingareimmediately
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjectsthatcatchourfancvwhilestroilingareimmediately
WhenMr.Tobinflies,hemustalways________afirstclassseat.
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledidnotincludeessentialcharacte
随机试题
某井使用CYJ5—2.1—13HB型抽油机,泵挂深度=1000mm,连杆长度L=1800mm,曲柄半径r=495mm,冲程S=1.4m,冲数n=9次/min,抽油杆柱在空气中的重力Wr=23800N,在相对密度=0.933的液体中的重力W’r=21000N
导体对电流的阻碍作用称为电阻。
A.减少房水生成B.睫状肌痉挛C.减慢心率D.增加房水排出E.浓缩玻璃体高渗药的作用机制是
首选方是:若伴见倦怠乏力,气短懒言,心悸少寐。方选:
肾盂肾炎的主要感染途径为
关于刑事诉讼价值的理解,下列哪一选项是错误的?(2015年卷二22题)
下列人员中,可以担任破产案件中的管理人的是()。
根据下面材料回答问题。下列哪类人员2009年网民人数比上年有所减少?
$10,000
Mywifeisoutofworknow,sowehaveto______ourlivingexpenses.
最新回复
(
0
)