首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Most young children are aware when advertisements are being shown on television. There are fewer toy advertisements on British
Most young children are aware when advertisements are being shown on television. There are fewer toy advertisements on British
admin
2010-12-18
80
问题
Most young children are aware when advertisements are being shown on television.
There are fewer toy advertisements on British television than there used to be.
Interviewer: Today we’re talking about the advertising of toys. With me I have Anna Thompson, a member of an environmental group and mother of three, David Wheeler, father of two and manager of a marketing company, and Jim East here is an Advertising Standards Officer who makes the rules about television advertising in Britain. Anna, first, your group has been asking people to stop and think before they go out and buy more toys.
Anna: Yes, parents are under more and more pressure to buy the latest toy for their child and we feel that television advertising is at fault. A lot of it is targeted at children of maybe five or six. There’s evidence that these children don’t distinguish between the advertisements and the programmes so they enjoy the pictures and the stores and then of course they want the product.
Interviewer: Do you think though that today’s children are any different from children ten, twenty, even thirty years ago?
Anna: If you look at the kind of top toys, you’ll find that 20, 30 years ago the same toys would run over two, three or four years and now you’ll find that there are lots Of new ones each year. We’re talking about the way new things are pushed at kids, every five minutes practically.
David: Can I just come in there and say that advertising on British television by toy manufacturers to kids is actually decreasing and it has been for the last six years.
Anna: But spending on advertising has increased -- the advertisements which do appear are much more sophisticated and have had more money spent on them.
David: But for a toy manufacturer to keep its share of the market, it has to do just that. Traditional toys are having a hard time now from all the other things aimed at kids -- competition from videos, computer games and the rest. What used to be spent on toys now has to be shared with all these newer and probably more exciting products.
Interviewer: Jim, what are the rules governing the advertising of toys to children in Britain?
Jim: OK, very briefly, advertisers are not allowed to say, "go and ask your parents for this product". What they show in terms of the product itself has to reflect what the product can actually do, It mustn’t do magical things on television that it can’t do in real life.
Interviewer: I’m a mother of four small children myself and what I wonder when I watch the advertisements is how they can show something which I know is tiny and plastic but it’s shot in such a way -- the camera work and the lighting and stuff—that it looks very attractive. Are they allowed, those sorts of advertisements?
Jim: Well, in toy advertisements, unlike for other products, advertisers are obliged to show some kind of familiar item that kids will recognise and put it next to the toy so that you can tell how big it really is. Advertisers can, though, show their products in the best light as long as it’s not actually misleading.
Interviewer: How about if toy advertisements weren’t allowed until after 8 pm, when most children are in bed. What difference would that make? David?
David: Well, very little, I’d say. For a start 8 pm isn’t significant: a quarter of all children’s viewing takes place after that time, even some of the young children, four to sevens, are watching then. But, really why shouldn’t the kids see the adverts?
Anna: Because advertising is teaching kids that they can use something a few times and then throw it away. It doesn’t do them any good and it certainly doesn’t do the planet any good.
Jim: I have to say that we deal with all the complaints about toy advertising on television and we get a handful each year. The research we’ve done indicates that the majority of people find toy advertising acceptable.
Interviewer: Well, we have to leave it there, so thank you.
选项
A、YES
B、NO
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/sL2d777K
本试题收录于:
BETS三级听力题库北京英语水平考试(BETS)分类
0
BETS三级听力
北京英语水平考试(BETS)
相关试题推荐
YouaretheStaffTrainingManagerofABCCompany.TheManagingDirectoroftheCompanymadeaphonecalltoyouaskingforinfo
JohnWilliams,personneldirectorofacompany,receivesanapplicationfromJackSmithapplyingforapositioninthecompanyb
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
ThenumberofspeakersofEnglishinShakespeare’stimeisestimatedtohavebeenaboutfivemillion.Todayitisestimatedthat
Lookatthetenstatementsforthispart.YouwillhearashortinterviewwithGeorgeJones,executivedirectorforBreadfo
Speaker1Speaker4
Speaker1Speaker3
Speaker1Speaker2
HowtoKeepFitTenyearsagoIusedtobeveryfit.IcycledtoworkandIdidalotofexerciseattheweekends.Iusedtopla
HowtoKeepFitTenyearsagoIusedtobeveryfit.IcycledtoworkandIdidalotofexerciseattheweekends.Iusedtopla
随机试题
男性,36岁,便血2年,初为排便后有少量鲜血滴出,无痛,便后出血自行停止,近半年来偶有块状物自肛门脱出,便后自行回缩,最可能的诊断是
水平防潮层应设置在室内地坪(±0.000)以下()处。
企业以其自产产品作为非货币性福利发放给职工,按照产品的()贷记应付职工薪酬。
采用ABC控制法对存货进行控制时,应当重点控制的是()。
根据票据法律制度的规定,保证人对票据债务提供保证的,保证不得附有条件,附有条件的,则保证行为无效,保证人不再承担保证责任。()
关于杜邦财务分析体系,下列说法不正确的是()。
预算工作的中心环节是()。
对于RPA卡环,下列叙述错误的是()。
正确地度量服务部门工人的生产率。例如,考虑邮政工人的情况:如果每个邮政工人平均投递更多的信件,就称他们有更高的生产率,但这真的正确吗?如果投递更多信件的同时每个工人平均丢失或者延迟更多的信件会是什么情况呢?以上对度量生产率的方法暗含的反对意见是基于对以下哪
下列选项中,不视为侵犯专利权的是()。
最新回复
(
0
)