首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
admin
2010-01-28
22
问题
• Read the article below about selecting brand names.
• In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTTERS on your Answer Sheet.
Selecting Brand Names
A strong brand name will aid marketing objectives by helping create and support the brand image. There are several considerations in the brand name selection.
CORRECT First of all, the name should differentiate the product from the competition.
AS In some product categories, there is a limit as to how different brand images
41 can be. In fragrances there has traditionally been one less basic image--
42 romance. There is great similarity to among brand names--Caleche,
43 Cacharel, Chantilly. Consider more distinctive names such as Obsession,
44 Charlie, Passion, Safari. In either direction, creation with and support of the
45 brand image--abstract promise from rather than actual benefit--are the
46 dominant factors in name selection. Secondly, the name should describe of
47 the product, if possible. Brand names such as Post-it, Pudding Pops, and
48 Eraser Mate are very descriptive upon. They communicate to consumers
49 exactly what to expect. Furthermore on, the name should be compatible
50 with the product. The product should be compatible with the brand name. In
51 other few words, do not name a sleeping tablet "Awake". Finally, the name
52 should be memorable and easy to pronounce forth. One-word, one-syllable brand names are often considered ideal--Fab, Tide, Dash, Bold, Surf, Coke, Tab.
选项
答案
TO
解析
转载请注明原文地址:https://kaotiyun.com/show/scKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand
CooperationforaNewBusinessYourcompanyisinternationalandveryfamousforchocolates.TheCEOofanotherfamouscompan
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Technology:theimportanceoftrainingstaffinhowto
Iscapitalmarketimportantornot?Why?Canyougiveexplanationaboutit?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
•Readthearticleaboutinternationalauditingstandards.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyour
随机试题
该患者可能的诊断为在痰培养、血清学结果未出来之前,宜采取的抗生素治疗为
患者,男,60岁,近1周来出现间断胸痛,4h前开始持续胸痛伴大汗、恶心。查体:BP110/80mmHg,HR120/min。心电图V1-4的ST段抬高0.2~0.4mV。既往糖尿病3年,冠心病2年。患者住院第2天发生心源性休克,经一般常规治疗无
申请国家助学贷款的学生在校期间的贷款利息()
我们得不到的似乎永远比我们拥有的要好。
2009年全省固定资产投资增速较快。全年完成全社会固定资产投资18751.6亿元,增长24.5%;城镇固定资产投资14122.6亿元,增长24.2%;农村固定资产投资4629亿元,增长25.4%。在全社会投资中,国有及国有控股投资4349.5亿元,增长46
美国法律规定,不论是驾驶员还是乘客,坐在行驶的小汽车中必须系好安全带。有人对此持反对意见。他们的理由是,每个人都有权冒自己愿意承担的风险,只要这种风险不会给别人带来损害。因此,坐在汽车里系不系安全带,纯粹是个人的私事,正如有人愿意承担风险去炒股,有人愿意承
(2012年上海.A卷.114)《中共中央关于制定国民经济和社会发展第十二个五年规划的建议》要求,“十二五”期间,我国将全面提高信息化水平,实现“三网融合”。这里的“三网”是指()。
虽然很多员工觉得很难控制工作中的压力,但是至少当他们回家时是_________的,然而,随着工作本质的变化,家也已经不再是曾经的避难所了。填入画横线部分最恰当的一项是()。
甲机构构建网络时拟采用CIDR地址格式,其地址分配模式是210.1.1.0/24,则实际允许的主机数最大为1._____。如果乙机构采用的地址分配模式是210.1.0.0/16,对于目的地址为210.1.1.10的数据分组,将被转发到的位置是2.__
Mostofustellonetwoliesaday,accordingtoscientistswhostudythesethings.Andwerarelygetcaught,becausetheliesw
最新回复
(
0
)