首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Customer Contact Which of the following is the most important way of keeping in touch with your customers: telephone, email,
Customer Contact Which of the following is the most important way of keeping in touch with your customers: telephone, email,
admin
2012-01-22
114
问题
Customer Contact
Which of the following is the most important way of keeping in touch with your customers: telephone, email, fax, letters, website, or face-to-face meetings? Despite the choice, there is only one correct answer. That anyone who thinks that only one type of customer contact is sufficient is missing the point. Different customers have different preferences, so all types of contact are equally important.
The smart manager is, therefore, always looking for ways to improve the different types of customer contact—and there are plenty of helpful solutions out there to choose from. (8) At the same time, email is rapidly catching up, while the volume of business letters is declining. So, you would think that a good place to begin your quest for better-managed customer contact is to look at what’s new in telephone and online technology.
It might, though, be better first to consider the factors that make for better contact management and see what can be done to improve them. The starting point for this is obvious: any type of customer contact is going to be more effective if the person handling it knows about the customer. (9) When did these customers last order? What are their product or service preferences? What is their credit status?
To make improvements in contact operations possible, all the staff who have contact with the outside world need to have immediate access to the same data. The software that can provide this is known as customer relationship management, or CRM. (10) Just as important, staff can enter any necessary details about the client they are dealing with while the contact is actually in progress. The data from this contact are stored in the system immediately. Then. if the client calls back a few minutes later, whoever picks up the call can see exactly what has just happened. (11) .
CRM systems can give a valuable edge even to companies that rely more on personal contact than on handling large numbers of phone calls and emails. Arguably, it is more important for senior executives to have fully up-to-date information to hand when talking to an important client than in any other situation. (12) With the right laptop or hand-held PC, there are even ways of providing secure access when they are out of the office. In this way, managers need never be without the information they need, no matter where they happen to be
A.To put it simply, contact relies on people, and successful contact relies on people with information at their fingertips.
B.In spite of this, it would be extremely valuable if all members of staff could call up information on any of the company’s clients whenever they needed it.
C.Software can deliver critical information to selected users on a need-to-know basis.
D.For most businesses, the telephone is still the most commonly used channel of customer contact.
E.Basically, it enables any member of staff to type in a name and within seconds have on the screen in front of them all they need to know about that particular customer.
F.Once a member of staff has this recently processed information, he or she will be able to provide a faster and more efficient service.
选项
答案
E
解析
前一句介绍能够为联系人迅速提供客户信息的系统,后一句指出该系统可以在联系人与客户沟通的过程中提供所需的信息,所缺句子应该围绕该系统的作用和便利。而E项意为:基本上只要员工键入客户名称,几秒钟之内就能在屏幕上看到客户相关信息,符合文意;另外,此句中的代词it明显指代前文中所说的CRM。
转载请注明原文地址:https://kaotiyun.com/show/snoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutsalespromotion,andthequestions.ChoosethecorrectwordorphrasetofilleachgapfromA,B.C
ReadthefollowingextractfromanarticleaboutSecurityMarkets.Foreachquestion15—20,markoneletter(A,B.C,orD)onyou
Readthistexttakenfromanarticleabouttheconceptofstrategyofcompetitions.Choosethebestsentencetofilleachofthe
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutlossofcontroldownwardinmanagement.Whicharticl
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthearticlebelowabouttheimportanceofcommunicationinbusiness.•ChoosethebestwordtofilleachgapfromA,B,C
Readthistextfromanarticleaboutjobreferences.Choosethebestsentencefromtheoppositepagetofilleachofthegaps.F
Humanresourceisoneofthekeyfactorsindeterminingorganizationalcopingandprofitability.Despiteadversemarketconditio
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
随机试题
“见肝之病,知肝传脾”。从五行之间的相互关系看,其所指内容是
设函数,其中函数f(u,v)具有二阶连续偏导数,求
椎基底动脉系统供应范围不包括
烯丙吗啡可减轻呼吸抑制,用于解救癫痫药物
X线照片影像适当的密度值范围是
某人挂靠某建筑施工企业并以该企业的名义承揽工程,因工程质量不合格给建设单位造成较大损失,关于责任承担的说法,正确的是()。
公安工作的基本方针,完整地表述了公安工作中()三者的关系。
某市2009年末汽车保有量为50万辆,预计此后每年报废上一年末汽车保有量的5%,并且每年新增汽车数量相等,如要求该市汽车保有量不超过200万辆,那么每年新增汽车数量不应超过多少万辆?
硬服务是指那些无形性和不可分离性相对较低的服务,一般都以包含服务内容的有形产品为载体表现出来。根据上述定义,下列不属于硬服务的是()。
已知有如下三个表:学生(学号,姓名,性别,班级)课程(课程名称,学时,性质)成绩(课程名称,学号,分数)若要显示学生成绩单,包括学号、姓名、课程名称、分数,应该对这些关系进行哪些操作
最新回复
(
0
)