首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The Internet that brings buyers and sellers together. B、The founders with a successful business background. C、The sound manage
A、The Internet that brings buyers and sellers together. B、The founders with a successful business background. C、The sound manage
admin
2016-08-29
38
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries: in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself: it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold: they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16 What is the key factor that leads to eBay’s success?
17 What do we learn about eBay’s CEO Meg Whitman?
18 Why can eBay use their capital very effective-ly?
19 What problem does eBay have in their development?
选项
A、The Internet that brings buyers and sellers together.
B、The founders with a successful business background.
C、The sound management that helps making money.
D、The enormous financial power derived from production.
答案
A
解析
在介绍完eBay这家公司的辉煌成绩之后,录音以问题的形式提出了探讨的重点“eBay成功的秘诀是什么?”其中,第一个关键原因是eBay依托互联网而存在。没有互联网把不同地方的买家和卖家集中起来,eBay这家公司是不会出现的。因此A项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/spG7777K
0
大学英语六级
相关试题推荐
A、Thewomenhavemorefreedomandcanshareindecisions.B、Thewomendonothavetobetheheadsofthefamily.C、Thewomen’sr
A、Ahardworkingambitiousyoungman.B、Ayoungmangoodatmanaginghistime.C、Acollegegraduatewithpracticalworkingexperi
A、Therelativewealthofthepeopledoingthework.B、Thesocialstatusoftheworkers,andoftheworktheyaredoing.C、Sexan
A、Theneedtousetheservicesofpeoplewhowerenotphysicallynear.B、Theneedtohaveacommonsetofvalues.C、Thefearof
A、Knowasmuchaboutthecompanyaspossible.B、Trytoworkasaninterninthecompany.C、Findoutthebackgroundofthetopex
A、Itwasthefirstnationalpark.B、Itwasthefirstregionexploredbypioneers.C、Itisnotaccessibletoeveryone.D、Itisno
A、Atthebeginning.B、Inthemiddle.C、Oneweekbeforetheend.D、Attheend.B下个星期五就是期中考试(midtermexam),可见,现在正处于一学期的中间,正确答案是B。
Westerndoctorsarebeginningtounderstandwhattraditionalhealershavealwaysknown,thatthebodyandthemindareinseparab
孙大圣是中国古典文学名著《西游记》(JourneytotheWest)中的一个重要人物。他是唐僧(TangMonk)第一个徒弟。其实在中国,他最受欢迎的名字不是“孙大圣”,而是“孙悟空”,这是教他72变(the72supernormalabi
A、Theuseofoversizedfreightcontainers.B、Safetyproblemswithrailroadtracks.C、Thegrowthoftheautomotiveindustry.D、Th
随机试题
在Excel2010中,不是单元格引用运算符的是________。
A.ROPB.LOPC.LOAD.ROAE.ROT在枕前位的分娩机制中,最常见的胎方位是
A.Bobath技术B.Brunnstrom技术C.PNF技术D.Rood技术E.Vajta利用适当的感觉刺激引起正常运动的产生和肌张力的正常化
A.抛射剂B.乳化剂C.pH调整剂D.抑菌剂E.助溶剂维生素C注射剂中的碳酸氢钠为
下列各项中,不能当然引起委托代理关系终上的原因是()。
对涉及增值税专用发票的犯罪案件,下列处理不正确的是()。
香河公司以一台A设备换入大兴公司的一台B设备。A设备的账面原价为100万元,已计提折旧22万元,已计提减值准备8万元,公允价值为120万元。B设备的账面原价为80万元,已计提折旧7万元,已计提减值准备3万元。假定香河公司和大兴公司的交换不具有商业实质,不考
亚当·斯密提出的“看不见的手”,是经济学中最著名的一个概念。斯密第一个清楚地看出,市场中对个人利益的追求,往往造福了所有人。在《国富论》中,对企业主追求个人利益行为的结果,他做了一段极为克制的阐述:“追求个人的利益,往往使他能比在真正出于本意的情况下,更有
函数z=x2cosy在点的射线l的方向导数为__________.
有如下程序:#includeusingnamespacestd;intmain(){intf,f1=1,f2=1;for(inti=0;i
最新回复
(
0
)