首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The Internet that brings buyers and sellers together. B、The founders with a successful business background. C、The sound manage
A、The Internet that brings buyers and sellers together. B、The founders with a successful business background. C、The sound manage
admin
2016-08-29
42
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries: in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself: it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold: they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16 What is the key factor that leads to eBay’s success?
17 What do we learn about eBay’s CEO Meg Whitman?
18 Why can eBay use their capital very effective-ly?
19 What problem does eBay have in their development?
选项
A、The Internet that brings buyers and sellers together.
B、The founders with a successful business background.
C、The sound management that helps making money.
D、The enormous financial power derived from production.
答案
A
解析
在介绍完eBay这家公司的辉煌成绩之后,录音以问题的形式提出了探讨的重点“eBay成功的秘诀是什么?”其中,第一个关键原因是eBay依托互联网而存在。没有互联网把不同地方的买家和卖家集中起来,eBay这家公司是不会出现的。因此A项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/spG7777K
0
大学英语六级
相关试题推荐
A、Manyprogramsareprovided.B、Itisdifficulttogetin.C、Students’feesareratherhigh.D、Studentshavemanychancestogo
A、Theyarelookingforanapartmenttolivein.B、Theyarediscussinglivingplacesandchildren’seducation.C、Theyarecomplai
A、Alargenumberofstudentsrefusedtovotelastnight.B、Atleasttwentystudentsareneededtovoteonanissue.C、Majorcamp
A、Theyareeagertobecomefamous.B、Manylackprofessionaltraining.C、Fewwillbecomesuccessful.D、Theyliveaglamorouslife
A、Toinquireabouttheinterestratesatthewoman’sbank.B、Toinquireaboutthecurrentfinancialmarketsituation.C、Toseei
Jobhuntingisnevereasy,butwhatifdatacouldbeusedtomaketheprocessalittlelessstressful?CompaniessuchasLin
A、Stockbroker.B、Physicist.C、Mathematician.D、Economist.D在对话开头,男士就问女士,作为一位经济学家,混沌理论对她的工作有什么影响。由此可见,女士是一位经济学家,故D)为答案。
A、Theproofofthepuddingisintheeating.B、Romanwasn’tbuiltinaday.C、Smallbeginningscanleadtolargeoutcomes.D、No
Wesometimesthinkhumansareuniquelyvulnerabletoanxiety,butstressseemstoaffecttheimmunedefensesofloweranimalsto
孙大圣是中国古典文学名著《西游记》(JourneytotheWest)中的一个重要人物。他是唐僧(TangMonk)第一个徒弟。其实在中国,他最受欢迎的名字不是“孙大圣”,而是“孙悟空”,这是教他72变(the72supernormalabi
随机试题
对新生儿颅内出血的护理,下列哪项是错误的()。
锅炉压力容器在运行中发生事故,应及时如实上报主管部门及()。
在下列预算编制方法中,基于一系列可预见的业务量水平编制的、能适应多种情况的预算是( )。
做好班主任工作的前提和基础是组织和培养班集体。()
教学过程中学生是学习的主体。()
下列叙述中不符合氟喹诺酮类药物特点的是()。
一、注意事项 1、申论考试是对考生阅读能力、综合分析能力、提出和解决问题能力以及文字表达能力的测试。 2、作答参考时限:阅读资料30分钟,作答90分钟。3、仔细阅读给定资料,按照后面提出的“作答要求”作答。 二、给定材料 资料1
某学校有200多名学生,全体学生按照每列7人站队,刚好站完;按照每列8人站队,最后一列是7人;按照每列9人站队,最后一列是8人。问如果按14人站队,最后一列是多少人?()
设三元函数,则div(gradu(1,1,1))=()
There’sagreatmanyreasonswhyawoman’sweightmaychangerepeatedly.Somemightsayit’satightworking【T1】______preventing
最新回复
(
0
)