首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
admin
2014-01-13
31
问题
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s coming from a variety of sources, clients, fearful that they are missing out on some mysterious " next wave" , demand some kind of whiz-bang(尖端)demonstration of technology from agencies. Industry publications continuously tout the latest and greatest electronic innovations. College kids enter the marketplace armed with computer literacy completely alien to many veteran practitioners. And in some cases, members of the media demand that information be packaged to accommodate their particular technological preferences.
Is technology now the tail wagging dog? The answer, unequivocally, is no. Technology remains what it has always been, a tool used by professionals to help them do their jobs. All of this millennium talk has produced an unnecessary level of anxiety about the necessity of technological innovation — the idea that you are light-years behind unless you are light — years ahead. Relax! The foundations of good public relations remain the same: anticipating and meeting the needs of clients and the media, and providing informed and useful counsel. Solid research, strong writing skills, creativity, and an appreciation for the values of the media are the backbone of the profession, regardless of how information is packaged.
Even if the speed of information transmission is increasing, high tech isn’t for everyone. All clients don’t need individual web pages and summaries of chat room activity. When considering applications of new technologies, consider the audiences for your client. Are they comfortable with technology? Do they have access to the distribution systems you are considering? Do they have the skills and knowledge to use these systems? Do they navigate the web, use CD-ROM, or even own a VCR?
Consider the image of the company itself. The delivery system is part of the message and contributes to the overall image, so the practitioner should consider how that system affects the client, the product, and the audiences.
Yes, a web page can be a cost-efficient communication tool when you consider the minimal media cost. But once it’s up and running, you’ve got to keep it fresh, and that means a continual allocation of time and specialized resources. In the hyper-speed model of communications, nothing is older than information that is both outdated and online. And to information consumers, your web page will cease to be a source if it isn’t kept current. In the last presidential election, more than one candidate had problems with their personal web pages because webmasters were not kept up to date on changes in campaign strategy and messages. The gap between what the candidate was saying and what the web page was showing became a story in itself. If you’re going to have a presence on the Internet, you have to budget for regular maintenance. Otherwise, you are putting a sign up that says " too cheap to be relevant".
It is implied in the last paragraph that a web page______.
选项
A、can usually provide the viewers with the latest information
B、is not a good idea unless its information is updated constantly
C、may take more money to be set up and kept running than imagined
D、can find extensive applications in presidential elections
答案
B
解析
细节推理题。根据题干关键词web page定位到原文尾段第五句。原句中的had problems和keptup to date on changes分别与选项B中的not a good idea和information is updated constantly对应。故答案为B。
转载请注明原文地址:https://kaotiyun.com/show/sphO777K
0
考博英语
相关试题推荐
AccordingtoarecentpublicationoftheEqualEmploymentOpportunityCommission,atthepresentrateofprogress,itwilltake
Theflickerofimpatienceinthehusband’seyesmeltsintobemused______ashiswifeasksfor"justalittlemoretime"atthem
Themorepeoplehearhisdementedrants,themoretheyseethatheisaterrorist______.
Computersarehavingaprofoundeffectonsocialbehavior.51.Witheasyaccesstoprocessingpower,individualswho,ineveryo
Thesinglegreatestshiftinthehistoryofmass-communicationtechnologyoccurredinthe15thcenturyandwaswelldescribedby
Ascientificlawisliableatanytimetoneedmodifying.Thishappenswhenfactisdiscoveredwhichseemsto______whatthela
Itisnotasdifficulttostoreinformationasitisto________itquicklywhenitiswantedagain.
Communitycancerclustersareviewedquitedifferentlybycitizenactiviststhanbyepidemiologists.Environmentalistsandconce
Althoughtoomuch【C1】______tothesun’sultravioletrayscancauseskincancer,sunshinemayhavea【C2】______effectagainstsome
当代中国与世界的关系发生了历史性变化。中国经济已经成为世界经济的重要组成部分,中国已经成为国际体系的重要成员,中国的前途命运日益紧密地同世界的前途命运联系在一起。中国的发展离不开世界,世界的繁荣稳定也离不开中国。中国将一如既往地致力于与各国一道建设持久和平
随机试题
LearningTourRecently,wewillholdalearningtourforEnglishlearners.Byjoiningourhelpfultour,everyonewillfindo
《临证指南医案》所谓“阳气之变动”指的是()(2011年第13题)
生姜具有的功效白芷具有的功效
根据《建筑安装工程费用项目组成》(建标[2003]206号)文件的规定,下列选项中属于施工机械使用费的是()。
相关系数的大小范围为()。
在企业财务业绩的定量评价指标中,衡量企业盈利能力的修正指标不包括()。
移动性管理中的位置登记包括()和新位置区的更新两个过程。
下列少数民族中,()是湖南人口最多的少数民族。
在一般情况下,()是各类行政法律关系必要的当事人。
•Readthetextbelowaboutleadership.•Inmostofthelines34-45,thereisoneextraword.Itiseithergrammaticallyincorr
最新回复
(
0
)