首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tel
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tel
admin
2015-09-26
26
问题
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tells us that making sound choices is even more difficult than we think. To learn how to make better decisions, we first need to become aware of the pitfalls(陷阱)we typically encounter.
Iyengar reveals, for example, that having many options to choose from does not lead to better outcomes, despite popular assumptions to the contrary. For instance, she found that consumers were far more likely to buy jam when given fewer flavor choices, not more. "We frequently pay a mental and emotional tax for freedom of choice," she writes. To become better choosers, Iyengar proposes that when confronted with an abundance of options, people should focus first on the easiest elements of the decision and work up to the more complex parts.
She illustrates this point using one study in which Audi buyers had to choose among 144 total car features. One group started with the features that required fewer options, such as whether they wanted leather or upholstered interiors, and worked up to features with many options, such as choosing among 56 colors for the car’s interior and exterior. The other group started with the hardest choices and moved toward the easier ones. In the end, those in the group that went from the hardest to easiest spent an average of 1,500 euros more on their cars than the other group and reported they were less happy with their decisions.
Iyengar also explains that we often make decisions not based on our tastes but on how we think our decisions will be perceived. In 2000 a team of psychologists at the Massachusetts Institute of Technology and Columbia University showed that people receiving a free sample of beer chose against their tastes to avoid looking like copycats to their peers. Individuals who picked their beers in private, however, chose what they enjoyed and said they were happy with their decisions. Iyengar points out that the people who chose against their tastes were often unconscious of what motivated their decisions. Thus, she proposes that one way to avoid strong and sometimes silent influences is to try to become more aware of them in the first place.
Ultimately, Iyengar wants us to recognize that our decisions—both the mundane(普通的)and momentous—are influenced by many factors and that the more we recognize those factors, the more satisfied we will be.
When faced with many choices, people should______.
选项
A、only focus on the easiest elements
B、only focus on the hardest elements
C、start from the easiest to the hardest
D、start from the hardest to the easiest
答案
C
解析
细节题。第二段最后一句提到,艾杨格建议人们在面临大量选择时,首先应该把注意力集中于决策中最简单的环节上,然后再逐步过渡到较为复杂的环节上,由此可知,[C]“由最容易的到最困难的”为正确答案,同时排除其他三个选项。
转载请注明原文地址:https://kaotiyun.com/show/sqXK777K
0
专业英语四级
相关试题推荐
PeoplelivingonpartsofthesouthcoastofEnglandfaceaseriousproblem.In1993,theownersofalargehotelandofseveral
InthesouthofSpain,therewasasmallvillagewhosepeoplewereveryjoyfulandlucky.Thechildrenplayedundertheshadeof
ThefollowingareinvolvedintheoperationstorescuethechildreninHondurasEXCEPT______.
WhichofthefollowingstatementsaboutGoogleInc.istrue?
WhichofthefollowingstatementsaboutthemanisNOTtrue?
"Let’sgotothemuseumthisafternoon.There’sawonderfulexhibition.""OK.______wemeetatthebusstop?"
ThecarindustrysufferedanothersetbackyesterdaywhenLucasElectricalCompanyannouncedthatmanyofits12,000workersat1
Youmightthinkthatborrowingamatchuponthestreetisasimplething.Butanymanwhohasevertrieditwillassureyouthat
Somebigcompanieshave______greatbenefitsupontheiremployees.
ShopaholicsThewordaddictionusuallymakesyouthinkofalcoholordrugs,butinmodern-daysocietyweareseeingsomenew
随机试题
A、高血压和脑动脉硬化B、先天性脑动脉瘤C、脑动脉粥样硬化D、休克E、心脏病蛛网膜下腔出血最常见的病因是
釉牙本质界的形态特点是
下列哪项不是肝郁型不孕症的常见病证
12岁,女孩,发热,双膝关节肿痛1个月,心尖区吹风性Ⅱ~Ⅲ级收缩期杂音,血沉第一小时50mm/h,心电图:P-R间期0.15s,RBC300×1012/L。可能诊断
【背景资料】某施工单位承担某机电工程项目设备安装。建设单位将一台不能立即安装的大型机组运至施工单位工程现场的大型机械设备临时摆放场地存放,交与施工单位管理。搬运过程无设备管理人员参加,未进行设备配件的进出库清点、验收。机组下面铺垫道木,上面用防雨
在评定量表中,通过缩小分数的分布范围而使评定的信度和效度降低的误差主要包括()。
清初“四王”派分为两种,即__________、__________为一种;__________、__________为一种。
下列关于听觉的共鸣理论,描述正确的有()
Peanutsareoneoftheworld’smostnutritiousfoods.Peanutscontainpoundtopoundmoreprotein,vitamins,and【S1】____
Youcantelltheageofatreeby【B1】______itsrings,buttheserecordsofatree’slifereallysayalotmore.Scientistsare
最新回复
(
0
)