首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
admin
2012-02-02
55
问题
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. (262 words)
In order to recover their share of the world market, U.S. auto makers are
选项
A、improving product quality
B、increasing product features
C、modernizing product style
D、re-positioning their product in the market
答案
A
解析
本题为细节理解题。文中的“American auto manufacturers are using quality improvement as one way to recapture world markets”意思是:美国汽车制造商们正在提高产品质量来重新获得世界市场,题干的“recover”和该句中的“recapture”是同义词,所以正确答案为A。
转载请注明原文地址:https://kaotiyun.com/show/t3na777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
WorldmarketoverviewU.S.stockssteepenedtheirdeclineTuesday(November23,2010)aftertheFederalReservedowngradeditsUS
Wecanseehowtheproductlifecycleworksbylookingattheintroductionofinstantcoffee.Whenitwasintroduced,mostpeopl
Youmusthavebeentroubledbywhentosay"Iloveyou"becauseitisoneofthegreatestpuzzlesinourlife.Whatifyous
Thedeclineinmoralstandards—whichhaslongconcernedsocialanalysts—hasatlastcapturedtheattentionofaverageAmericans.
Thereseemsnevertohavebeenacivilizationwithouttoys,butwhenandhowtheydevelopedisunknown.Theyprobablycameabout
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouareinside,theorganizationalconstraints(约束)influence
Untilafewyearsagomostexpertsbelievedthatyoungchildrencouldn’tlieThelatedevelopmentalpsychologistJeanPiagetbel
Untilafewyearsagomostexpertsbelievedthatyoungchildrencouldn’tlieThelatedevelopmentalpsychologistJeanPiagetbel
Wecanseehowtheproductlifecycleworksbylookingattheintroductionofinstantcoffee.Whenitwasintroduced,mostpeopl
随机试题
在政策执行中“挂羊头,卖狗肉”、“上有政策,下有对策”的行为,属于政策执行偏差中的()
还盘:
关于重症胰腺炎的病因,正确的是
放疗过程不包括
子宫脱垂患者,宫颈及部分宫体脱出阴道口,应属:
斜坡堤堤心石抛石时,抛填方块前应先安放压边方块。实际边线与设计边线间的偏差不应大于()。
货币市场所流通的金融工具的期限一般为()。
某玩具店同时卖出一个拼装玩具和一架遥控飞机,拼装玩具66元,遥控飞机120元,拼装玩具赚了10%,而遥控飞机亏本20%,则这个商店卖出这两个玩具赚钱或是亏本多少?()
以下对数据库故障的描述中,不正确的是_________。
Throughouthistory,humanshavesufferedfromaconditionthattheyhaveneverbeenabletoescape—ageing.Someresearchers,how
最新回复
(
0
)