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  3. 1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two childr

1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two childr

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问题 1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two children. However, if advertisers still focused on that segment of the population, they would put themselves out of business. Only about ten percent of American families fit the stereotype, and households with working mothers and singles are on the rise. If advertising is to be successful, it has to identify the potential users of a product and aim its message toward that group.
2 An advertising agency can decide on the best way of reaching potential buyers only if it conducts market research to understand who they are. Are they homemakers or professional people? Are they young or old? Do they live in the city, the country, or the suburbs? Unless the agency obtains detailed data and marketing expertise, the advertising campaign will face failure.
Which sentence below best expresses the essential information in the highlighted sentence in paragraph 2?
选项 A、Before doing any research, advertisers must decide who the buyers are.
B、The best way to reach potential buyers is to find out where they live and work.
C、Advertisers must know their potential buyers in order to reach them effectively.
D、There are many creative ways for conveying a message to potential buyers.
答案C
解析 Advertisers must know their potential buyers... is a paraphrase of ...only if it conducts market research to understand who they are. ...in order to reach them effectively is a paraphrase of An advertising agency can decide on the best way of reaching potential buyers....
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