首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2016-10-07
29
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
London could soon replace New York as the center of PR because _____.
选项
A、British companies are more ambitious than U.S. companies
B、British companies place more importance on PR than U.S. companies
C、British companies are heavily involved in planning activities
D、four of the world’s top public relations agencies are British-owned
答案
B
解析
事实细节题。第2段最后两句提到,最近的研究调查发现,英国有超过一半的公司将PR作为其公司的计划活动的一部分,而美国只有三分之一的公司这样做,不久伦敦将取代纽约成为PR的中心。因此B为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/t5Y7777K
0
大学英语四级
相关试题推荐
Manyyoungpeoplebelievegoodgrades,excellentinternshipswilllandthemtheiridealjob.However,contrarytowhattheythin
Inacompetitiveeconomy,theconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproduct.Yetunderneathth
A、ThehistoryofIndustrialRevolution.B、ThehistoryofMiddleAges.C、Thedevelopmentoftechnology.D、Thedevelopmentofadve
A、Makeadistancecalltotheman.B、Askforsomeadvicefromtheman.C、Payavisittotheman.D、Invitethemantohaveadinn
Weoftenpassonlittlebitsofinformationtoourchildren,notknowingiftheyaretrue,andonlybecausetheywere【B1】_______
EndangeredPeoplesA)Today,itisnotdistance,butculturethatseparatesthepeoplesoftheworld.Thecentralquestionofour
Millionsofteenagersareindangerofputtingtheirhealthatriskbygettinghookedone-cigarettes,expertswarn.Leadinghea
Byalmostanymeasure,thereisaboominInternet-basedinstruction.Injustafewyears,34percentofAmericanuniversitiesh
Thisiswhatpeopletalkaboutwhentheytalkaboutthefuture.Theytalkaboutthepast.Theytalkaboutits【B1】______andplea
Signhasbecomeascientifichotbutton.Onlyinthepast20yearshavespecialistsinlanguagestudyrealizedthatsignedlangu
随机试题
金女士,29岁。妊娠40周,临产后出现协调性宫缩乏力,宫口开大5cm,胎囊凸,无头盆不对称。首先应遵医嘱给予的处理是()
对维生素C注射液的表述不正确的是
测含有石膏和有机质土的含水率时,烘箱的温度可采用()。
在填报报关单“总价”项目时,下列叙述正确的是()。
已贴印花税票的凭证(经济合同)修改后,增加金额的()。
罗森塔尔借用古希腊神话中的典故,把教师期望的预言效应称之______。
国家统计局数据显示,2016年年末,全国规模以上中小工业企业(以下简称“中小企业”)37.0万户,比2015年年末增加0.5万户企业,其中,中型企业5.4万户,占中小企业户数的14.6%,小型企业31.6万户,占中小企业户数的85.4%。分地区看,东部
【2016年第26题】企业要建设科技创新中心,就要推进与高校、科技院所的合作,这样才能激发自主创新的活力。一个企业只有搭建服务科技创新发展战略的平台、科技创新与经济发展对接的平台以及聚集创新人才的平台,才能催生重大科技成果。根据上述信息,可以得出以下哪项
在查询设计器环境中,"查询"菜单下的"查询去向"不包括( )。
A、You’dbetternot.B、Youshoulddothat.C、Youneedn’t.A此句意为:我能明天(再)做这件事吗?回答时应为同意或不同意,所以AYou’dbetternot.你最好别(明天再做)为答案。而BY
最新回复
(
0
)