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  3. Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

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问题     Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the Internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
    In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
    It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 12,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
    Newspapers are becoming more balanced business, which a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
    The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
The most appropriate title for this text would be______.
选项 A、American Newspapers: Struggling for Survival
B、American Newspapers: Gone with the Wind
C、American Newspapers: A Thriving Business
D、American Newspapers: A Hopeless Story
答案A
解析 主旨题我们大多都可以通过对第一段的理解以及对文章写作手法认知而解决。首段提问、首段独句、转移中心、大众观点、事例开头、类比开头都是我们在前面讲述过的能表述或引出主旨的写作手法。本文第一句Whatever happened to the death of newspapers?以提问的方式开头，先直截了当地告诉读者本文的话题：报业是否要寿终正寝，第一段最后一句But the discussions now seem out of date采用转折的方式，表达关于如何挽救报业的讨论已经过时了，暗示报业尽管遇到了困难，但依然不会到破产的地步。由此我们知道，本文的主题不是关于报业寿终正寝，而是报业艰难求生存，所以本题答案为A。
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