首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
admin
2010-01-31
61
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1—-12, complete the notes, using up to three words or a number.
•You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into
9. Put your prospect in the picture by dramatizing what it feels like to be
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
WHAT YOU PROMISE
解析
转载请注明原文地址:https://kaotiyun.com/show/tJOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatisthemainreasonforthegrowthinforestry?
Wheredoestheconversationtakeplace?
Wheredoestheconversationtakeplace?
Wheredoesthisconversationtakeplace?
Whohasthemancalled?
A、 B、 C、 D、 B图画显示人们坐在演讲场(Peoplearesittinginthelectureroom.)的场景,故而描述人们参加演讲会的(B)选项是正确答案。(A)若忽略leavin
Whatistherelationshipbetweenthetwospeakers?
Whereisthemanwaitingforhisinterview?
Askingquestions询问
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
法律(康德)
【适应证】食管、胃底静脉曲张破裂大出血者。【禁忌证】冠心病、高血压及心功能不全者慎用。【准备工作】1.对躁动不安或不合作病人,可肌内注射地西泮5~10mg。清除鼻腔内的结痂及分泌物。2.认真检查三腔二囊管气囊有无
实习护师在带教老师的监督下进行静脉输液。因未严格查对床号、姓名,错将22床青霉素输入21床,导致21床患者发生过敏性休克而死亡。应追究谁的责任
导致尿路感染最常见的致病菌是
信息技术的综合应用过程中,CAD和GIS结合的优点是()
甲公司将其塔式起重机租给乙公司使用,乙公司却将该塔式起重机卖给丙公司。依据我国《合同法》的规定,乙公司与丙公司的塔式起重机买卖合同属于()合同。
账务处理子系统,不仅可以直接处理来自记账凭证的信息,而且可以接收来自各核算子系统的自动转账凭证。()
甲被控故意杀人罪,下列关于证据的说法错误的是()。
Shortstoriesareduearevival.Inrecentyears,therehavebeencritically【C1】______collectionsbyAmericanwriterssuchasLy
A、Checkthetimetable.B、Setoffearlier.C、Getonalaterflight.D、Cancelthetrip.C女士担心他们会错过4点钟的航班。男士劝解说“别担心,我们可以把机票换成今晚的航班”
最新回复
(
0
)