首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
admin
2010-01-31
35
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1—-12, complete the notes, using up to three words or a number.
•You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into
9. Put your prospect in the picture by dramatizing what it feels like to be
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
WHAT YOU PROMISE
解析
转载请注明原文地址:https://kaotiyun.com/show/tJOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whattimeisthereportbeingpresented?
Accordingtotheman,whyarehiscompany’ssystemsmoreexpensivethanothers?
Wheredoestheconversationtakeplace?
Whenwasthetrainingoriginallyscheduled?
Whoisthemanprobablytalkingto?
Whatdoesthespeakerimplyaboutchangingacompany’sfilingsystem?
Whoisprobablylisteningtothisannouncement?
Whyisthecompanylayingsomanypeopleoff?
A、 B、 C、 D、 AThepeoplearelookingatpaintingsinanartgallery.Choice(B)usestheassociatedwo
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Technology:theimportanceoftrainingstaffinhowto
随机试题
鲜叶中的_______是形成普洱茶品质的重要物质。
禁止使用童工的规定。
下列引起高钾血症的病因中错误的是
《中华人民共和国刑法》(刑法典)自1997年10月1日起施行后,目前已有几个修正案?
[2012年,第107题]某项目拟发行1年期债券。在年名义利率相同的情况下,使年实际利率较高的复利计息期是()。
上好一堂课的标准就是看是否完成大纲规定的教学任务。
柯尔伯格认为,一切文化中儿童的道德发展都经历三个水平、六个阶段的固有顺序。其中人际间的协调或好孩子的道德定向阶段属于()。
()对他人有积极后果的行为一定是亲社会行为。
ThethirdsentenceofParagraph1impliesthat______.Whatisthemythconcerninggiantdams?
Youaregoingtoreadalistofheadingsandatextaboutwhatparentsaresupposedtodotoguidetheirchildrenintoadulthood
最新回复
(
0
)