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  3. Three hundred years ago news travelled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pa

Three hundred years ago news travelled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pa

admin2017-11-20  71
问题    Three hundred years ago news travelled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pamphlets and newsletters. Everything changed in 1833 when the first mass-audience newspaper, The New York Sun, pioneered the use of advertising to reduce the cost of news, thus giving advertisers access to a wider audience. The penny press, followed by radio and television, turned news from a two-way conversation into a one-way broadcast, with a relatively small number of firms controlling the media.
   Now, the news industry is returning to something closer to the coffee house. The Internet is making news more participatory, social and diverse, reviving the discursive characteristics of the era before the mass media. Newspaper circulation rose globally by 6% between 2005 and 2009. But those global figures mask a sharp decline in readership in rich countries. Over the past decade, throughout the Western world, people have been giving up newspapers and TV news and keeping up with events in profoundly different ways. Most strikingly, ordinary people are increasingly involved in compiling, sharing, filtering, discussing and distributing news. Twitter lets people anywhere report what they are seeing. Classified documents are published in their thousands online.
   Mobile-phone footage of Arab uprisings and American tornadoes is posted on social-networking sites and shown on television newscasts. Social-networking sites help people find, discuss and share news with their friends. And technology firms including Google, Facebook and Twitter have become important conduits of news. The Internet lets people read newspapers or watch television channels from around the world. The web has allowed new providers of news to rise to prominence in a very short space of time. And it has made possible entirely new approaches to journalism, such as that practiced by WikiLeaks, which provides an anonymous way for whistleblowers to publish documents.
   The news agenda is no longer controlled by a few press barons and state outlets.
   In principles, every liberal should celebrate this. A more participatory and social news environment, with a remarkable diversity and range of news sources, is a good thing. The transformation of the news business is unstoppable. Although this transformation does raise concerns, there is much to celebrate in the noisy, diverse, vociferous, argumentative and stridently alive environment of the news business in the ages of the Internet. The coffee house is back. Enjoy it.
According to the author, what enlightened the switch of coffee-house news to mass-media news?
选项 A、The appearance of big mass media firms.
B、The prevalence of radio and television.
C、The emergence of advertising in newspapers.
D、The growing number of newspaper audience.
答案C
解析 根据题干关键词可定位到第一段Everything changed in 1833 when the first mass-au dience newspaper，The New York Sun，pioneered the use of advertising to reduce the cost of news，thus giving advertisers access to a wider audience．(1883年，第一份大众报纸——《纽约 太阳报》出版之后，一切都改变了，为了降低新闻的成本而开辟了使用广告的先河，也使广 告商有机会接触到更多的受众群体。)由此可知，确实报纸广告的出现是其原因所在，故C 项“报纸广告的出现”符合题意。A项“大众传媒公司的出现”，B项“广播和电视的流行”和 D项“报纸读者人数的增加”，都不是转变的原因。故选C。
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