首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
admin
2015-12-01
34
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private internet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
In the view of Net purists,______.
选项
A、there should be no marketing messages in online culture
B、money making should be given priority to on the Web
C、the Web should be able to function as the television set
D、there should be no online commercial information without requests
答案
D
解析
本题可参照文章的第3段。从中可知,在线文化认为,信息应传送给那些提出需要的用户;一旦商业广告不请自来地充斥了计算机屏幕,那么网络和电视之间就没有区别了;这样的前景是网络净化者所恐惧的。据此可知,网络净化者们认为,商业促销信息不应该未经许可就充斥电脑屏幕,应该根据具体要求而提供信息。D项与文章的意思相符,因此D项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/tKLO777K
0
考博英语
相关试题推荐
Engineeringstudentsaresupposedtobeexamplesofpracticalityandrationality,butwhenitcomestomycollegeeducationIam
Theseisanewtypeofadvertisementbecomingincreasinglycommoninnewspaperclassifiedcolumns.Itissometimesplacedamong
ThevariousingredientsofthePostgraduateEducationProgramme,togetherwiththegeneraltoneofanactivedepartment,helpen
Smallbusinessownersmustaccepttheburdensofentrepreneurship.Beinginbusinessforyour-selfrequiresyourfullattention
Smallbusinessownersmustaccepttheburdensofentrepreneurship.Beinginbusinessforyour-selfrequiresyourfullattention
Smallbusinessownersmustaccepttheburdensofentrepreneurship.Beinginbusinessforyour-selfrequiresyourfullattention
ThehistoryofAfrican-Americansduringthepast400yearsistraditionallynarrated【21】anongoingstraggleagainst【22】andindif
Sixyearslater,inanabout-face,theFBIadmitsthatfederalagentsfiredteargascanisterscapableofcausingafireatthe
Animportantpointinthedevelopmentofagovernmentalagencyisthecodificationofitscontrollingpractices.Thestudyofla
Americanculturehasnotbeenimmunetoculturalinfluencesfromoutside.TheideaofdemocracycamefromtheancientGreeks;th
随机试题
(2011年4月)对某一方面的行政工作作出比较全面、系统规定的行政法规被称为________。
在Excel中的工作区中,由行、列组成的格子称为___________。
幽门螺旋杆菌(Hp)的检测方法
在自己独处、无人监督的情况下,仍能按照医学道德规范的要求行事是指
能够促进伤口愈合的水溶性维生素是()
为了将校园建设得更完善,某幼儿园向幼儿每人收取100元来添置10台投影仪。该幼儿园做法()。
简述教育行政复议的范围。
中国人在食疗保健方面很有研究,如老人们常说的:“鱼生火,肉生痰,小米饭是顺气丸,窝头咸菜保平安”;“吃萝卜喝热茶,气得大夫满街爬”等等,都不无道理,当然其中也充满了夸张成分。这段话的主要意思是( )。
近年来,“斜杠青年”成为很多人的时尚追求。它指的是一群不再满足“专一职业”生活方式,而选择拥有多重职业和身份的多元生活人群。对此,有人认为,新产业新技术新业态不断更迭,激烈的竞争促使青年人不断进行自我更新,“我们已经开始进入‘不斜杠即淘汰’的快速变化的社会
Itwon’tbe______totakenotesduringtheseminar,aswewillbehandingoutdetailedsummaries.
最新回复
(
0
)