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  3. Video recorders and photocopiers, even ticket machines on the railways, often seem unnecessarily difficult to use. Last December

Video recorders and photocopiers, even ticket machines on the railways, often seem unnecessarily difficult to use. Last December

admin2012-07-17  57
问题     Video recorders and photocopiers, even ticket machines on the railways, often seem unnecessarily difficult to use. Last December I bought myself a video cassette recorder (VCR) described as "simple to use". In the first three weeks I failed repeatedly to program the machine to record from the TV, and after months of practice I still made mistakes. I am not alone. According to a survey last year by Ferguson, the British manufacturer, more than one in four VCR owners never use the timer (定时器) on their machines to record a programme: they don’t use it because they’ve found it far too hard to operate.
    So why do manufacturers keep on designing and producing VCRS that are awkward to use if the problems are so obvious? First, the problems we notice are not obvious to technically minded (有技术思想的) designers with years of experience and trained to understand how appliances work. Secondly, designers tend to add one or two features at a time to each model, whereas you or I face all a machine’s features at once. Thirdly, although finding problems in a finished product is easy, it is too late by then to do anything about the design. Finally, if manufacturers can get away with selling products that are difficult to use, it is not worth the effort of any one of them to make improvements.
    Some manufacturers say they concentrate on providing a wide range of features rather than on making the machines easy to use. But that gives rise to the question, "Why can’t you have features that are easy to use?" The answer is you can.
    Good design practice is a mixture of specific procedures and general principles. For a start, designers should build an original model of the machine and try it out on typical members of the public—not on colleagues in the development laboratory. Simple public trials would quickly reveal many design mistakes. In an ideal world, there would be some ways of controlling quality such as that the VCR must be redesigned repeatedly until, say, 90 percent of users can work 90 percent of the features correctly 90 percent of the time.
According to the author, manufacturers______.
选项 A、should add more useful features to their machines
B、often fail to make their products easy to use
C、should make their appliances as attractive as possible
D、often fail to provide proper training in the use of their products
答案B
解析 本题问按照作者的观点，生产厂家总是怎样。利用查阅式阅读法，根据文章第三段，生产商总是想依靠增加产品功能来提高产品魅力，结果往往导致其产品越来越难操作。因此，本题的正确答案应是选择项B“通常使得他们的产品难以操作”。选择项A、C为生产商热衷的做法而非作者的主张，选择项D与文章内容不符。
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