首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-01-09
69
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise, 【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______ the better proposition, but the experiment shows the supposedly clever students viewed them as 【C12】______ .
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______ to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______ .
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______ . Sending everyone back to school for maths seems out of the question. 【C19】______ more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C14】
选项
A、professional
B、accurate
C、convincing
D、difficult
答案
C
解析
本句具体举例说明如何宣传新车的能效,空格后对两种不同的方法进行了比较,前者是每加仑汽油多跑的公里数(赠品),后者是降低的燃油消耗百分比(折扣),由上文可知“赠品”更有说服力,故选C项convincing“令人信服的”。
转载请注明原文地址:https://kaotiyun.com/show/tYoZ777K
0
考研英语一
相关试题推荐
Humanbeingshavetheuniqueabilitytoformulatepersonalgoalsforthemselves.Withoutthisformofpersonaldevelopment,the
Humanbeingshavetheuniqueabilitytoformulatepersonalgoalsforthemselves.Withoutthisformofpersonaldevelopment,the
Bythetimemostpeoplerealizedthatwhaleswerenotoversizefishbutwarm-bloodedmammalswithlargebrains,sophisticatedso
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Intheprevailingparadigmwehavebeenconditionedtobelievethatpowerisascarcecommodity)itcomesasaby-productofhavi
【F1】InternetusersusedtocomfortthemselvesbythinkingthattobecomevictimsofthepiratesoftheWeb,theyhadtofrequent
Iftheywerejustanotherproduct,themarketwouldworkitsusualmagic-supplywouldrespondtohighpricesandrisetomeetsu
Iftheywerejustanotherproduct,themarketwouldworkitsusualmagic-supplywouldrespondtohighpricesandrisetomeetsu
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
随机试题
中国政府倡议,共建“一带一路”恪守联合国宪章的宗旨和原则,坚持开放合作、和谐包容、市场运作、互利共赢。“一带一路”秉持的理念是()
200年10月17日,周某为其子陈某投保了生死两全保险,保险期限5年,保险费于当日一次缴清。2009年12月1日,陈某因盗窃罪被判处三年有期徒刑。2009年12月20日,陈某越狱,触电网身亡。关于本事例,保险人应
酗酒可引起活性明显升高的血清酶是
一男婴,8个月。已发热惊厥3天,诊断为“化脓性脑膜炎”。下述哪项处理不当
在甲公司的破产案件中,若人民法院裁定(),当事人可以向上一级人民法院提起上诉。
根据《建设工程工程量清单计价规范》的规定,金属门窗套、石材门窗套等,按设计图示尺寸以()计算。
一个与其他领土之间的大部分贸易保持着单独税率或其他单独贸易规章的地区为“单独关税区”。()
上海黄浦江和苏州河的长度分别为()。
()是中国的第一部纪传体通史,后世学者以之为史传文学之典范。
下图表示下丘脑神经细胞、垂体细胞、甲状腺细胞及它们分泌的激素之间的关系,研究表明物质乙是一种糖蛋白。请回答下列问题。 如果用物质丙饲喂正常动物,则物质甲、乙的分泌量的变化分别是______;如果用物质乙饲喂正常动物,则物质丙的分泌量______,原因
最新回复
(
0
)