首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-01-09
51
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise, 【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______ the better proposition, but the experiment shows the supposedly clever students viewed them as 【C12】______ .
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______ to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______ .
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______ . Sending everyone back to school for maths seems out of the question. 【C19】______ more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C14】
选项
A、professional
B、accurate
C、convincing
D、difficult
答案
C
解析
本句具体举例说明如何宣传新车的能效,空格后对两种不同的方法进行了比较,前者是每加仑汽油多跑的公里数(赠品),后者是降低的燃油消耗百分比(折扣),由上文可知“赠品”更有说服力,故选C项convincing“令人信服的”。
转载请注明原文地址:https://kaotiyun.com/show/tYoZ777K
0
考研英语一
相关试题推荐
Humanbeingshavetheuniqueabilitytoformulatepersonalgoalsforthemselves.Withoutthisformofpersonaldevelopment,the
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
【F1】InternetusersusedtocomfortthemselvesbythinkingthattobecomevictimsofthepiratesoftheWeb,theyhadtofrequent
【F1】InternetusersusedtocomfortthemselvesbythinkingthattobecomevictimsofthepiratesoftheWeb,theyhadtofrequent
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
随机试题
女性,42岁。被鱼刺刺伤右手食指尖3天,右手食指尖针刺样痛半天就诊。查体:体温36.8℃,右手食指轻度肿胀、压痛,但张力不高,皮肤不红。病人右手食指肿胀加重,伴有剧烈搏动性跳痛,此时做切开引流,正确的操作是
Californiafamiliesarefacingarapidlymountinguphillbattletomakeenoughmoneytoprovidebasichouseholdessentials,acco
A、常见于50岁以上女性,肿块体积较大,但边界明显,活动度好,皮肤表面可见扩张静脉B、原发于大乳管内,渐移行至乳头,起初乳头刺痒,灼痛,接着出现湿疹样病变,乳头和乳晕的皮肤糜烂、潮湿,有时覆盖有黄褐色的鳞屑样痂皮C、发展迅速、预后差,局部皮肤可呈炎症样
患者,男,68岁。因患膀胱癌住院,入院时,护士主动与其交流:“您好,我是您的责任护士,有事请找我。”患者治疗多日病情不见好转,情绪低落,化疗不良反应重。护士悉心照顾、鼓励,患者深受感动。患者经治疗后即将出院,对护士的服务非常满意。影响患者与责任护士沟通
对工程项目建成后生产人员的培训一般是在()阶段进行。
消费型增值税的特点是允许纳税人在计算增值税时,从计税依据中将()扣除。
通达公司2011年12月份结账后,有关账户的部分资料如下表所示:字母E的金额应为()元。
下列理财客户的信息中,可以定量化衡量的是()。
在自媒体时代,传播方式、技术手段、新闻生产流程等发生了巨变,不论对新媒体还是传统媒体都构成了________。当信息愈发芜杂、观点________之时,专业媒体的专业品质就更显可贵。填入画横线部分最恰当的一项是:
设函数f(χ)在闭区间[0,1]上连续,在开区间(0,1)内可导,且f(0)=f(1)=1,.求证:对任何满足0<k<1的常数k,存在ξ∈(0,1),使f′(ξ)=-k.
最新回复
(
0
)