首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for adverti
Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for adverti
admin
2013-01-22
56
问题
Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for advertising. Advertisements and commercials pay for most television and radio programs. Advertisements also pay for the cost of magazines and newspapers and help sell a product to consumers. It tells about the product. It tells people that the product is better than other products, and it makes the name of the products famous.
Most people see and hear advertising many times every day. Advertisements, or ads, are everywhere. They are in newspapers and magazines; they are on radio and TV; they even come to our mailboxes at home.
Companies or businesses buy space for their ads in newspapers and magazines. They might buy half of a page, one-quarter of a page, or one-eighth of a page. Newspaper ads usually tell customers about sales or special prices in nearby retail stores. Local businesses often advertise in the newspaper because many people in the local area read the paper every day, and the ads may change everyday.
Newspapers also have classified ads. Classified ads are a special secial section of the newspaper. These ads are very small. People advertise things tha they want to buy, sell, or rent. Anyone can buy an ad in the classified section.
On radio and TV, advertisers buy lime. They may buy a 30-second or a 1-minute commercial. TV time is very expensive, and it is even more expensive on more popular TV and radio shows. A 30-second commercial might cost $150 000, but if60 million people are watching the program, the cost per person is about 1/4 cent.
Another way to tell the consumer about a product is by direct-mail advertising. Companies mail advertisements to consumers. These ads are in the mailbox almost every day. They are mailed .directly to the consumer. If advertisers want to sent the ad to everyone in the neighborhood or in the city’, they send the ad to "Occupant" or "Resident". This way the ad goes to every house in the area.
Which of the following about newspaper ads is NOT true?
选项
A、Newspaper ads tell people sales information.
B、Newspaper ads can make a product famous.
C、Local business prefers newspaper ads.
D、Newspaper ads attract customer most.
答案
D
解析
A项意为“报纸广告告诉人们销售信息”;B项意为“报纸广告可以使产品出名”;C项意为“当地的商业界更喜欢用报纸广告告诉人们销售信息”;B项意为“报纸广告最能吸引顾客”。文中讲到了"Newspaper ads usually tell customers about sales or special prices in nearly retail stores.”和"Local business often advertise in the newspaper because many people in t
转载请注明原文地址:https://kaotiyun.com/show/toI7777K
0
大学英语六级
相关试题推荐
Homebuyershavebeenproceeding_______becauseofthehighinterestratesrecently.
Weshouldhave______suchdifficultiesweeksagoandmadeprovisionsforit.
ThepopulationinHongKongis______Chinese.
Thelackofmannersandcommonpolitenessisnot______tobusinessdeals.It’ssocialblank.
A、Hurryupandmakethedecision.B、Hurryupandmakeareservation.C、ChooseaChineserestaurant.D、Gotobothrestaurantssin
A、WhattheUSpatentsystemwasabout.B、HowtheUSpatentsystemencouragedtechnologyandcreativity.C、HowtheUSpatentsyst
AResponsibilityRevolution"Wehavealwaysknownthatheedlessself-interestwasbadmorals,"FDRsaidin1937,inthemids
A、Toillustratetheimportanceofthespeaker’sresearch.B、Totellthedifferenceof"self-respect"and"self-esteem".C、Toper
A、Theyshouldputthemeetingtoanend.B、Shewouldliketodiscussanotheritem.C、Shewantstodiscusstheissueagainlater.
TheSignificanceofNon-automobileDay1.政府积极倡导无车目活动2.无车日活动发起的原因和重要意义3.我的看法
随机试题
定点零售药店是指定点零售药店外配处方管理工作要实行
简述早期维新思想的主张及影响。(中南大学2014年中国近代史真题)
在医学上能够做到的
既能消食化积,又能降气化痰的药物是()
甲、乙两人为丙的债务承担保证责任,但没有约定保证的具体份额。债务到期后,债权人没有得到清偿,因而就全部债务要求甲承担。甲承担该债务后,其()。
在河道管理范围内进行的下列行为,其中需要水行政主管部门行政许可的是()。
实施强制性产品认证的进口商品,报检时应提供( )颁发的认证证书。
优秀班主任首先应立足于增强()。
航空母舰
Expressionismisanartisticstyleinwhichtheartistseekstodepictnotobjectiverealitybutratherthesubjectiveemotions
最新回复
(
0
)