首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-09-08
23
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise,【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______the better proposition, but the experiment shows the supposedly clever students viewed them as【C12】______.
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______.
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______. Sending everyone back to school for maths seems out of the question.【C19】______more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C15】
选项
A、other than
B、more than
C、rather than
D、better than
答案
C
解析
此处比较两种不同的宣传方式,C项rather than意为“而不”,表比较,故正确。
转载请注明原文地址:https://kaotiyun.com/show/tuIZ777K
0
考研英语一
相关试题推荐
AmazontodayunveiledDashButtons,aneasywayforcustomersto【C1】______selectbulkgoods【C2】______aninternet-connectedbut
AmazontodayunveiledDashButtons,aneasywayforcustomersto【C1】______selectbulkgoods【C2】______aninternet-connectedbut
AmazontodayunveiledDashButtons,aneasywayforcustomersto【C1】______selectbulkgoods【C2】______aninternet-connectedbut
Theideathatsomegroupsofpeoplemaybemoreintelligentthanothersisoneofthosehypothesesthatdarenotspeakitsname.
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
Somedayastrangerwillreadyoure-mailwithoutyourpermissionorscantheWebsiteyou’vevisited.Orperhapssomeonewillcas
随机试题
古人称农历三月为()。
邓小平理论中,反复强调的基本理论问题是()。
Notuntil______thewholethingtohim______thathewaswrong.
下列能反映凝血功能的试验是
麻疹患儿应隔离至出疹后:
正常血糖水平时,葡萄糖主要在各组织中利用不在肝中大量消耗,而葡萄糖易透过肝细胞膜,对此下面解释中最合理的是
办理栽培介质进境检疫审批手续必须要符合的条件描述无误的是( )。
心理人类学是介于文化人类学与心理学之间的交叉学科,主要研究并了解文化对所属社会成员产生影响的心理机制,发现在个体水平上的心理变量与在总体水平上的文化、社会、经济、生态和生物变量之间的关系。根据上述定义,下列选项属于心理人类学研究范畴的是:
设计算
WhathappenedtoPetelastFourthofJuly?HowmanyfireworkseyeinjuriesoccurintheU.S.eachyear?
最新回复
(
0
)