首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Writing in Wired Magazine, Jon Katz, a media critic, summarizes the dilemma facing newspaper publishers: "So far, at least, onli
Writing in Wired Magazine, Jon Katz, a media critic, summarizes the dilemma facing newspaper publishers: "So far, at least, onli
admin
2013-07-02
41
问题
Writing in Wired Magazine, Jon Katz, a media critic, summarizes the dilemma facing newspaper publishers: "So far, at least, online papers don’t work commercially or conceptually. They take away what’s best about reading a paper and don’t offer what’s best about being online. The newspaper needs to reinvent itself. The object is not to supersede(代替), or put into a different format, but to gain a toe-hold(小立足点)in cyberspace and even absorb some of its values. "
Reinventing itself is a tall order for an industry that works under constant deadline to produce a new product each day. How can the industry begin to construct a new model that trades on state-of-the-art technology? Paradoxically, the answer comes from reflecting on the past. By analyzing and paring down the essentials of journalism as a craft and a profession, the real essence of the industry will emerge and a predictive model will begin to take shape. To its credit, the newspaper industry has conducted research and written and thought a great deal about what to do in the future.
The challenge for you will be perhaps your greatest ever. As a producer of newspapers, what you must do first is to determine how you conceive yourself. Are you an organization that supplies newspapers or are you an organization that supplies information? This self-analysis is being conducted in turbulent times when conflicting forces threaten to pull the industry apart. Reading a daily newspaper is a habit of millions of middle-age and older Americans. However, today’s young people often prefer more sophisticated media to the daily ritual of the morning newspaper.
We are also experiencing what some call an information explosion that threatens to bury even the most zealous reader and intellectual. Ironically, it is the oversupply of information that holds the key to the survival of the newspaper industry. The digitizing of information has created a vast expansion in the amount of information that is readily available to audiences. Books and manuscripts that previously consumed libraries and other physical spaces are now contained in digital bytes that can move with great speed over vast distances. Quite simply, more information is available to more people more quickly than ever before.
Mass media evolved because people from all walks of life needed help to understand the world around them. Throughout history, newspapers have excelled at collecting, recording, and distributing information at many different levels. As they evolve in light of technological change, newspapers need to embrace that mission anew(再). In fact, defining what is news is now more critical than ever. And it is their ability to do this within the context of new technology that is the key to newspapers’ survival.
From the fourth paragraph we can conclude that______.
选项
A、information explosion will kill the most zealous readers
B、the excessive information will get in the way of the survival of the newspaper industry
C、even the eagerest reader and intellectual can get enough to read in an information explosion time
D、there are no books and manuscripts in libraries
答案
C
解析
事实细节题。第三段开头提到一个报纸经销商首要考虑的问题是如何定位自己而不是读者的口味,故[A]错误;第三段中提到This self-analysis is be—ing conducted in turbulent times…the industry apart,这里的self-analysis指的是报纸经销商如何定位自己的问题,所以选[C]。[B]文中没有提及:[D]与原文意思相反。
转载请注明原文地址:https://kaotiyun.com/show/twn7777K
0
大学英语六级
相关试题推荐
______(从童年到成年的过渡)isalwaysacriticaltimeforeverybody.
Oneofthegreatestconcernsparentshavewhenfacinganinternationalmoveis,"Whatschoolwillbeavailabletomychild?Wil
Oneofthegreatestconcernsparentshavewhenfacinganinternationalmoveis,"Whatschoolwillbeavailabletomychild?Wil
Oneofthegreatestconcernsparentshavewhenfacinganinternationalmoveis,"Whatschoolwillbeavailabletomychild?Wil
A、Shewouldn’tminddoingitifshecould.B、Shewishedshehadn’thadthemeeting.C、Shedidn’twanttobecauseshewouldrathe
A、Thewomanagreesofthispunishment.B、Therehasbeencapitalpunishmentin10years.C、Themandoesn’tthinkdeathisreally
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswellasabetterpictureoftheextentofintermar
A、Blackdoctorsweren’tallowedtousemedicalequipment.B、Blackdoctorswerehatedbypatients.C、Blacksweren’tallowedtodo
Althoughinteriordesignhasexistedsincethebeginningofarchitecture,itsdevelopmentintoaspecializedfieldisreallyqui
Withtoday’sadvancementsincommunicationscombinedwithcomputersandhandholddevices,wenowhavemultiplewaystoconnecta
随机试题
对于超高压交流输电线路的路径选择,下列说法()不正确。
关于城市维护建设税的说法,正确的是()。
低值辅料是指按规定可不使用加工贸易手册的少量低值辅料。( )
人民法院审理行政案件,可以依据的规范性文件是()。
20世纪90年代初,小普村镇建立了洗涤剂厂,当地村民虽然因此提高了收入,但工厂每天排出的大量污水使村民忧心忡忡:如果工厂继续排放污水,他们的饮用水将被污染,健康将受到影响。然而,这种担心是多余的。因为1994年对小普镇的村民健康检查发现,几乎没有人因为饮水
设X,Y是两个相互独立且服从正态分布N(0,1)的随机变量,则随机变量Z=max(X,y)的数学期望E(Z)=_______.
假设有5个进程共享一个互斥段X,如果最多允许2个进程同时进入互斥段X,则信号量S的变化范围是(25);若信号量S的当前值为一3,则表示系统中有(26)个正在等待该资源的进程。(26)
A、Onlinelearningmakescommunicationeasier.B、Onlinelearningisaneasywaytogetonlinedegrees.C、Onlinelearningsavesti
Forcenturies,explorershaveriskedtheirlivesventuringintotheunknownforreasonsthatweretovaryingdegreeseconomican
Thefirststeptodefeatinganenemyistopindownhisexactidentityandhowheoperates.Hypertension—chronic,abnormallyrai
最新回复
(
0
)