2. 外语
  3. Domion’s Pizza: The Home-Delivery Leader Domino’s Pizza is the fastest-growing and second -largest pizza (烤比萨饼) chain in the

Domion’s Pizza: The Home-Delivery Leader Domino’s Pizza is the fastest-growing and second -largest pizza (烤比萨饼) chain in the

admin2012-07-29  14
问题                 Domion’s Pizza: The Home-Delivery Leader
    Domino’s Pizza is the fastest-growing and second -largest pizza (烤比萨饼) chain in the United States, with 3, 000 units and sales of over $1.1 billion in 1986. Domino’s plans to reach 10, 000 units worldwide within the next five years.
    The keys to Domino’s success are providing customer convenience and emphasizing a basic product line. The firm concentrates on home delivery, the most-rapidly growing segment of the pizza market. The advantages to Domino’s of relying on home delivery versus in-store operations include less seasonality (季节性) , less concern for poor weather reducing sales, lower rent, more flexibility in location choice, and customer desirability.
    Domino’s home-delivery strategy focuses on two basic items: a standard-sized pizza with a range of toppings and limited beverage selection; this makes it easier to handle the rush. Each outlet has a small delivery area and promises a piping-hot (滚烫的) pizza within 30 minutes. If the pizza is delivered between 30 and 45 minutes, there is a price reduction; if it takes more than 45 minutes to be delivered, it is free.
    Domino’s stores are small, containing just work space, ovens, and storage space, and utilize a common layout. Two-thirds of the stores are franchised; company-owned outlets often serve as training centers for future franchisees. Personnel promotions are from within the organization. Many employees begin as drivers who climb up through several levels of store supervision prior to becoming store manager. Company store managers are given 20 per cent of their stores’profits as an incentive.
    Franchisees are usually selected from store managers Franchisees only need a personal net worth of $10, 000 to $12, 000 to open their first store. The balance of startup costs of $ 55, 000 to $ 135, 000 is financed by the company at market interest rates. The average age of a Domino’s franchisee is 23, and most franchisees eventually buy a number of stores. The average store generates weekly sales of $ 8, 000; profit margins are 15 per cent of sales.
    These are some of the potential challenges now facing Domino’Other pizza chains are in the process of entering the home-delivery market. This will intensify Domino’s competition, but will also increase consumer use of home delivery Domino’s needs to expand in metropolitan areas where retail space is more costly and there are more pizza outlets. It is encountering difficulty in hiring teenage employees at the minimum wage.
One of the reasons for Domino’s success is that it______.
选项 A、pays much attention to the quantity of pizzas
B、pays much attention to customer convenience
C、concentrates on home delivery and the quality and quantity of pizzas
D、pays much attention to in-store operation
答案C
解析 文章指出，Domino’s pizza chain取得成功具有两个因素：providing customer convenience和emphasizing a basic product line．因此C是唯一正确的答案。
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