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  3. Apple doesn’t make the iPhone itself. It neither manufactures the components nor assembles them into a finished product. The com

Apple doesn’t make the iPhone itself. It neither manufactures the components nor assembles them into a finished product. The com

admin2015-03-25  39
问题     Apple doesn’t make the iPhone itself. It neither manufactures the components nor assembles them into a finished product. The components come from a variety of suppliers and the assembly is done by Foxconn, a Taiwanese firm, at its plant in Shenzhen, China. A "teardown" graphic, based on data from iSuppli, a market-research firm, shows who makes what inside the iPhone, and how much the various bits cost. Samsung turns out to be a particularly important supplier. It provides some of the phone’s most important components: the flash memory that holds the phone’s apps, music and operating software; the working memory, or DRAM; and the applications processor that makes the whole thing work. Together these account for 26% of the component cost of an iPhone.
    This puts Samsung in the somewhat unusual position of supplying a significant proportion of one of its main rival’s products, since Samsung also makes smart phones and tablet computers of its own. Apple is one of Samsung’s largest customers, and Samsung is one of Apple’s biggest suppliers. This is actually part of Samsung’s business model: acting as a supplier of components for others gives it the scale to produce its own products more cheaply. For its part, Apple is happy to let other firms handle component production and assembly, because that leaves it free to concentrate on its strengths: designing elegant, easy-to-use combinations of hardware, software and services.
    Stranger still, Apple sued Samsung in April over the design of its Galaxy S handset(a sm-artphone that bears a strong resemblance to an iPhone)and its Galaxy Tab tablet computer(which looks rather like an iPad), claiming that they copied hardware and design features from Apple products. Samsung retaliated by counter-suing. In the latest twist, Apple has just gained injunctions to prevent the sale of Samsung’s Galaxy Tab in Europe and Australia. But the two firms’ mutually beneficial trading relationship continues.
    Beyond manufacturing and component charges, the lion’s share of the iPhone’s $560 price tag goes to Apple, though just how much it spends on software development, R&D, marketing, shipping, packaging and so forth is unclear. But Apple now commands the largest slice of the handset industry’s profit share, so its margins are still impressive even when these costs have been taken in account. Apple also became the world’s largest supplier of smart phones in the second quarter, with Samsung in second place. And on August 9th, the same day as its victory over Samsung in the European courts, Apple even briefly surpassed Exxon Mobil to become the world’s largest company by market capitalization. So although Apple does not actually make the iPhone, it certainly makes a lot of money from it.
The best title for the passage is
选项 A、Apple’s Particularly Important Supplier—Samsung.
B、How Much It Costs to Make an iPhone.
C、Apple’s Biggest Rival—Samsung.
D、The Relationship Between Foxconn and Apple.
答案A
解析 主旨大意题。文章第一段讲苹果公司并不制造或组装iPhone手机，而是由很多家公司提供元件，然后找富士康公司组装，同时指出最大的元件供应商是三星公司；第二段讲三星公司及苹果公司这样做的原因；第三段主要讲二者之间的关系，既是竞争对手又是合作伙伴；第四段主要讲在iPhone手机上，苹果公司自己才是最大的获利者。所以这篇文章主要是讲苹果公司的iPhone手机的外包生产方式，其中三星公司生产大部分元件。因此正确答案为[A]。
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