首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They realized some companies exploited the movement. B、They didn’t know what to do. C、They didn’t realize some companies made
A、They realized some companies exploited the movement. B、They didn’t know what to do. C、They didn’t realize some companies made
admin
2021-07-14
68
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
录音提到,消费者意识到有些公司在讲假话并且滥角绿色革命运动,故选A。
转载请注明原文地址:https://kaotiyun.com/show/uNJ7777K
0
大学英语六级
相关试题推荐
优越的战略位置、通讯条件(communications)和商业文化,促进了香港经济和社会迅速发展。
在中国,“结”字代表着团结、友爱、和平、婚姻、爱情等,因此“中国结”(ChineseKnot),常用来表示美好的祝愿。
A、Amalfunctioningstove.B、Cigarettesbuttsleftbyworkers.C、Violationoftrafficrules.D、Negligenceinschoolmaintenance.
A、Nearly30percentlowerrisk.B、Almost40percentlowerrisk.C、50percentlowerrisk.D、16percentlowerrisk.C
A、Herparents’hardworktofulfilltheirfullpotential.B、Herparents’thirstforopportunitiesofhighereducation.C、Herpar
A、Toinquireaboutswitchingmajors.B、Tofindahelpingsupervisor.C、Tomakeuptheremainingcredits.D、Toapplyforamaster
A、Lookingforapersontotalkto.B、Workingonatroublemakingtalking.C、Tryingtounderstandthetwogenders.D、Tryingtound
A、Theyoftengoforwalksataleisurelypace.B、Theyusuallyhaveaspecificpurposeinmind.C、Theyliketheseasidemorethan
A、Eliminatingtheoriginalvegetationfromthebuildingsite.B、Makingthehousesinanareasimilartooneanother.C、Deciding
Makingchoicesishard.ThatwouldbewhyresearcherMoranCerfhaseliminateditfromhislife.Asarule,healwayschoosesth
随机试题
在经济社会,交易合同是保护交易双方合法权益的基础。根据土地估价项目委托的特点,土地估价项目委托合同的基本内容应包括()。
某城市综合楼,地上6层、地下3层,建筑高度23.0m,地上一至六层使用性质为商业,地上部分每层建筑面积为2500m2,地下主要使用性质为汽车库、设备用房。建筑防火及消防设施配置均满足现行有关国家工程建设消防技术标准的要求。地下消防水池容积为500m3,屋顶
磁盘的存储容量与其尺寸的大小成正比。 ( )
万达建筑公司为通顺房地产开发公司承建一栋楼房,工程总承包金额为12000万元。万达建筑公司将该栋楼房的装饰工程以4000万元分包给了宇新建筑公司。楼房竣工后,通顺房地产开发公司给付万达建筑公司9000万元工程款,同时将其自有的两栋楼房抵付给万
壮族的节日除与汉族相同外,比较具有民族特点的是()。
掌握学习理论认为,学生能力上的差异并不能决定他们能否成功掌握教学内容,而是在于他们()
问题表征
晨昏线也称晨昏圈,是昼半球和夜半球的分界线,它由两条半圆线组成,即晨线和昏线。其中昏线是从夜半球进入昼半球的分界线,昏线东侧是夜,西侧是昼。()
Whatarethetwospeakerstalkingabout?
Mrs.Brown’schildrenhaveverygoodmannersbecausetheyhavebeenwell______.
最新回复
(
0
)