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  3. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the

Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the

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问题     Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
    A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】____________ it will undoubtedly find【C8】______from employees who see their jobs【C9】______On the other hand, high-quality products and service standards should bring almost complete approval,【C10】______low-quality products and【C11】______claims would be widely looked down upon.
    A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to【C14】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings【C16】______than other firms in the same industry with such a good reputation and public image.
    A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C18】
选项 A、appliances
B、equipment
C、devices
D、facilities
答案D
解析 根据语境，有很多因素影响了一个企业的公共形象，这些因素包括设备等。因为这些设备会影响企业的公共形象，所以这些设备应该是公众能够接触到的设备、服务等硬件和软件的设施，facilities指为某一特殊活动或目的所提供的种种便利。包括设备、建筑物和服务等，因此D正确。A选项appliances意为“用具，器具”，一般指电器设备、通常需要动力才能操作的家用电器和装置等；B选项equipments意为“装备，器材，装置”，一般指机械设备；C选项devices意为“装置，设计，策略”，既可以是抽象的，也可以是具体的。
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