首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
admin
2017-08-11
37
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms invest a lot on the image of their brands to【C2】______sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】______" brands based on consumers’【C4】______and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】______Apple remains the world’s most【C6】______brand, worth $185 billion,【C7】______the head of three major technology companies. However, it may have been a【C8】______year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】______and margins have been【C10】______. And Apple hasn’t unveiled a major new product since last October.【C11】______. none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】______being startlingly innovative.
Microsoft, which tried to be startling by【C13】______a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】______its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】______growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】______sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China
Luxury【C17】______companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】______its online and mobile presence. The biggest riser this year,【C19】______. is Prada, whose brand value【C20】______63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C6】
选项
A、costly
B、popular
C、valuable
D、special
答案
C
解析
苹果公司以市值1,850亿美元成为世界三大科技公司之首(…the head of…),所以该品牌应是最“有价值的”,故选择C项valuable。
转载请注明原文地址:https://kaotiyun.com/show/uzIZ777K
0
考研英语一
相关试题推荐
Forachild,happinesshasamagicalquality.Iremembermakinghide-outsinnewlycuthay,playingcopsandrobbersinthewood
Expectationssurroundingeducationhavespunoutofcontrol.Ontopofaseven-hourschoolday,ourkidsmarchthroughhoursof
Expectationssurroundingeducationhavespunoutofcontrol.Ontopofaseven-hourschoolday,ourkidsmarchthroughhoursof
Expectationssurroundingeducationhavespunoutofcontrol.Ontopofaseven-hourschoolday,ourkidsmarchthroughhoursof
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
随机试题
甲公司对投资性房地产采用公允价值模式进行后续计量。2018年1月1日,甲公司将其持有的一项投资性房地产进行处置,取得价款6000万元,出售时投资性房地产的账面价值为5500万元(其中成本5000万元,公允价值变动500万元)。该项投资性房地产最初由企业的自
浙江省某市为了实施旧城改造,决定对老城区进行拆迁。该市城市拆迁主管部门颁发的拆迁许可证上的时间为2010年9月至2011年3月。但是由于领到拆迁许可证的拆迁人和拆迁户(被拆迁人)之间,就拆迁补偿的方案无法达成一致,拆迁工程就一直没能进行。一直拖到2012年
简答社会主义的本质。
教学组织形式
在当代国际政治中,具有巨大影响力和重要作用的政党主要有()。
下列除哪项外均为积聚的发病原因
某月30d,绞吸挖泥船完成工程量20万m3,该船时间利用率60%,已知该船排泥管径为0.6m,泥浆浓度10%。问题:计算管内泥浆流速
一份凭证应缴纳的印花税税额超过()元,贴用印花税票不方便的,可以向当地税务机关申请填写缴款书或者完税证,将其中一联粘贴在凭证上或者由税务机关在凭证上加注完税标记,代替贴花。
材料1:古人说:“得民心者得天下,失民心者失天下。”在我国历史上,得民心兴邦、失民心亡国的例子实在太多。解放战争时期,蒋介石有800万军队,有美式先进装备,但由于丧失人心,结果败在小米加步枪的120万人民解放军手下。抗战时期,美国作家斯诺在延安看
论民法上的形成权。[浙工商2017年研]
最新回复
(
0
)