首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Press Conference I. Advantages of the Press Conference — the event itself having 【T1】______ 【T1】______ — the previously-mad
The Press Conference I. Advantages of the Press Conference — the event itself having 【T1】______ 【T1】______ — the previously-mad
admin
2018-08-19
67
问题
The Press Conference
I. Advantages of the Press Conference
— the event itself having 【T1】______ 【T1】______
— the previously-made statements functioning as a 【T2】______ 【T2】______
— an 【T3】______ way to break the news to groups of reporters 【T3】______
II. Disadvantages of the Press Conference
— hard to get worthwhile information due to the 【T4】______ 【T4】______
— the news source setting 【T5】______, eg: 【T5】______
a)who to ask the questions and the 【T6】______ of the answers are decided 【T6】______
b)any 【T7】______ can be avoided 【T7】______
c)tough questions can be 【T8】______ 【T8】______
d)the time, place and 【T9】______ of the interview are set 【T9】______
III. Factors in successful news coverage
— preparation: a need to keep up to date on journalistic subject matter
— 【T10】______ of the news source: needing to be regarded with caution 【T10】______
— the nature of the questions asked: 【T11】______ the nature of the answers 【T11】______
- five ways to improve the questions:
a)using words with 【T12】______ 【T12】______
b)avoiding 【T13】______ 【T13】______
c)【T14】______ the time, place and context 【T14】______
d)asking 【T15】______ questions 【T15】______
e)making clear alternatives, or no alternatives in answers
【T10】
Press conference is an all too familiar phenomenon around us. However, when people start thinking about its advantages, it sometimes seems difficult to think of any that the press conference provides for the competent news reporters. Use of the press conference by public officials and private entrepreneurs helps to give rise to the phrase "pseudo-event" — an event contrived to create news coverage where none has been considered warranted.
However, having said that, one value of the news conference by a public official is the symbolic nature of the event, and perhaps this is reason enough to continue the practice. At a press conference a public official supposedly submits to examination by responding to unsolicited and perhaps hostile questions. A related advantage to the reporter is that the press conference affords an opportunity to get a public official "on the record" with regard to government policies. Statements from a press conference can serve as criteria against which subsequent statements and policies are measured. In that regard press conference information may be used as reference points more so than comments reported by a single news medium. Also, when there is a single issue or topic to address, such as a new government programme, an earthquake, or the nomination of a new government minister, the press conference offers benefits of efficiency in that officials can speak to a number of reporters at once on an issue of public concern and interest. The press conference may be at its best in this almost one-way format.
Now, let’s move on to the disadvantages. Are there any serious ones? Generally speaking, the press conference format, as it stands, makes it difficult for the reporter to get worthwhile information. At a press conference, particularly a large one, the well-prepared reporter may never get to ask a question and certainly is unlikely to have a chance to ask a follow-up question. Another disadvantage in a press conference comes from the news source, that is the news provider. The news source generally decides who asks the questions, determines the length of the answers, and can avoid any follow-up questions and rephrase tough questions to his or her liking, and sets the time, place, and duration of the interview. Press conferences televised live for the news audience sometimes only highlight the disadvantages for the news reporter, since there is little or no time to challenge, clarify, or place in context material provided by the news source.
Despite these disadvantages and others inherent in how reporters gather information, the news reporter can help assure that worthwhile information from a news source is shared with the news audience. One way to reduce the likelihood of errors is to use multiple forms of interviewing, by telephone, in person, and at press conferences as well as multiple sources. Common to the success of these approaches, however, are such interrelated ingredients as the preparation of the news reporter, the competence of the news source, and the nature of the questions asked.
Let’s look at the preparation first. The nature of much of news coverage requires reporters to be well read on contemporary events. Like other professionals and craftsmen, the reporter must keep up to date on journalistic subject matter, that is the human condition. Although this subject is broad, it offers the advantage that there is little a reporter can read or witness that will not help in covering the news at one time or another. Next, being prepared for an interview includes giving some thought to the competence of the news source. The relationships between news reporters and news sources would benefit the news audience more if reporters would frequently ask themselves what is this news source competent to talk about. What can this person tell the news audience that few others can?
Two words of caution regarding issue of competence. First, the reporter should not take for granted that, because of position or experience, the news source who should know does know and can provide information. Second, the competence of the news source needs to be linked with news-gathering methods.
Let’s just spend a minute on the first point. There are generally four conditions under which the reporter should not give credence to a news source’s information. One, the source may not know the information the reporter wants. Two, the source may have the information and want to share it but may lack the verbal skills or the concepts to do so. Three, the source may have the desired information but not want to share it or, worse, may lie to avoid sharing information. Last, the source may be willing to share the information but unable to recall it.
Now, in addition to preparation of the reporter and competence of the news source, there is one more important ingredient in successful news coverage, that is the nature of the questions asked. It is generally agreed that the nature of the question can shape the nature of the answer. General questions like "Are you for market economy?" may lead to the respondent saying virtually anything and still being rather vague. On the other hand, a too narrow question may limit the respondent to one particular answer only.
In order to gather information from news sources as accurately as possible, reporters can improve the questions in the following five ways. Firstly, avoid words with double meanings. Secondly, avoid long questions. Thirdly, specify the time, place, and context you want the respondent to assume. And number four, it is often helpful to ask questions in terms of the respondent’s own immediate and recent experience rather than in generalities. Finally, either make explicit all the alternatives the respondent should have in mind when answering the question or make none of them explicit. Do not lead the news source by suggesting a desired answer and not mentioning other alternatives.
OK. To sum up, today’s lecture has covered some of the advantages and disadvantages of the press conference, and three important factors in successful news coverage. In our next lecture, we’ll continue to discuss how to become a competent news reporter.
选项
答案
competence//qualification
解析
讲座中提到成功的新闻报道有三个要素(ingredients),包括记者自身要做的准备工作、新闻信息源(即新闻发布会的发言人)要称职(competence)以及提问的性质。本题是第二个要素,故填competence或近义词qualification。如果此处信息未能听清,讲座随后在分别讲述这三个要素时,competence of news source的说法多次出现,应能捕捉到。
转载请注明原文地址:https://kaotiyun.com/show/v1EK777K
0
专业英语八级
相关试题推荐
Thebookisdead.Technologyhaskilledit.Thelibrariesoftheworldaredoomingtobecomemuseums.Americans,however,【M1】___
Schoolsthroughouttheworldareexperiencingaperiodofrapidchangeand,inmanycases,arefindingthatextremely【M1】______
Thedebateaboutproblemdrinkingandhowtostopitnowadayscentresmostontheworking-classyoung.Theyare【M1】______highly
Itisasuccessinsofarasmorewomenretaintheiryouthfulappearancetoagreateragethaninthepast."Oldladies"area
PurposesofArtI.AvehicleforreligiousritualThe【T1】_____:primarypatronofartists【T1】______Traditionalsocietie
手机反映出我们的“社交饥渴症”。最为常见的是,一个人走着走着突然停下来,眼睛盯着手机屏幕发短信。他不在乎停在马路中央还是厕所旁边。
Thelongyearsoffoodshortageinthiscountryhavesuddenlygivenwaytoapparentabundance.Storesandshopsarechokedwith
(1)WhencatastrophicfloodshitBangladesh,TNT’semergency-responseteamwasready.Thelogisticsgiant,withheadquartersinA
(1)WhencatastrophicfloodshitBangladesh,TNT’semergency-responseteamwasready.Thelogisticsgiant,withheadquartersinA
A、Theyareaggressive.B、Theyareunderstandable.C、Theyareintolerable.D、Theyarepathetic.B访谈的最后,Neil谈到了堵车时司机的感受,并提到即使在较为畅顺
随机试题
下列选项中属于狭义文化产品的有()
Idon’tknowwhenwe______you.
关于金融机构对开发建设项目的审查说法正确的有()。
市场配置资源本身存在着固有的缺陷,即通常所说的市场失灵。下列关于市场失灵的描述错误的是()。
措施费是指为完成设备工程项目,发生于安装前和安装过程中非工程实体项目所支付的费用。设备安装工程措施费主要包括()。
社会主义教育的一个基本特征是()。
一个工地在施工过程中突然地陷,有不明气体喷出,有两名工人晕倒,其他工人也出现头晕、呕吐的现象,如果你是该工地负责人,你该怎么办?
要把握个人在社会中的定位就要正确认识
I______I’mgoingtomakesometea.Wouldyoulikeacup?
A、Toshowhowsimplethemechanicalaidsfordivingcanbe.B、Toprovidereasonsforhischangeablecharacter.C、Toexplorethe
最新回复
(
0
)