首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling pro
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling pro
admin
2013-07-24
57
问题
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
The main methods of sales promotion are:
Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
Discount vouchers—a voucher (like a money off coupon).
Free gifts—a free product when buy another product.
Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
Loyalty cards have recently become an important form of sales promotion.
They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products.
Generally speaking, sales promotion aims to _____.
选项
A、win as many customers as possible
B、start a personal selling process
C、sell some cheap products to customers
D、distinguish potential customers
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/v5fK777K
本试题收录于:
四川省大学英语三级题库大学英语三级分类
0
四川省大学英语三级
大学英语三级
相关试题推荐
Thedecisionaboutwheretolivewhilestudyingatthetertiarylevelcanhaveamajorinfluenceonastudent’schancesofsucce
Ourhistoryincludesmanygreatscientists.Theyincreasedourknowledgebut【M1】______changedourideasabouttheworldando
Bandscomeandgo.Somebecomefamous.Othersdon’t.Someenjoygreatwealth.Othersmakenothing.Butwhy?Sometimestheyjust
Hewillhavetogiveuphisresearchwork,becausehesuffersfrom______vision.
Ifeltsomewhatdisappointedandwasabouttoleave,______somethingoccurredwhichattractedmyattention.
Youaregoingtograduatefromthecollegeandsaygoodbyetoyourteacher.Writealettertoyourteacherto:1.expressyourg
Youaregoingtograduatefromthecollegeandsaygoodbyetoyourteacher.Writealettertoyourteacherto:1.expressyourg
Theword"foolish"inthefirstparagraphprobablymeans______.Wemayconcludefromthestatement"Andthedriverwillnotsh
Thosewhocangivea(reason)______excusecanaskthepermissiontoleave.
随机试题
A、 B、 C、 C题干问的是把销售报告放在哪里了。A、B两项均与地点无关,故选C。
下列水工建筑物中,属于渠系建筑物的有()。
下列哪项不是浅Ⅱ度烧伤的创面特点?
单一法人客户财务状况分析中,识别和评价负债管理状况,主要分析资产负债结构,如长期融资是否支持长期资产。()
如果注册会计师对持续经营假设的合理性存有疑虑时,应当( )。
野外考察是一种模象直观形式。()
现代学校教育萌芽于________时期。
如果安排你从事驻外工作,当遇到有中国侨民发生车祸这种情况时,你会怎么办?
下列审计方法中,(27)能验证程序逻辑上的正确性。
A、Theyattendahouse-sitter’sparty.B、Theycheckahouse-sitter’sreferences.C、Theyinterviewahouse-sitter’sfriends.D、
最新回复
(
0
)