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  3. Steven P. Jobs, whose insistent vision that he knew what consumers wanted made Apple one of the world’s most valuable and influe

Steven P. Jobs, whose insistent vision that he knew what consumers wanted made Apple one of the world’s most valuable and influe

admin2015-02-12  23
问题     Steven P. Jobs, whose insistent vision that he knew what consumers wanted made Apple one of the world’s most valuable and influential companies, is stepping down as chief executive, the company announced late Wednesday.
    Mr. Jobs, 56, has been on medical leave since January, his third such absence. He underwent surgery for pancreatic cancer in 2004, and received a liver transplant in 2009. But as recently as a few weeks ago, Mr. Jobs was negotiating business issues with another Silicon Valley executive.
Mr. Jobs will become chairman, a position that did not exist before. Apple named Tim Cook, its chief operating officer, to succeed Mr. Jobs as chief executive.
    Rarely has a major company and industry been so dominated by a single individual, and so successful. His influence has gone far beyond the iconic personal computers that were Apple’s principal product for its first 20 years. In the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Again and again, Mr. Jobs has gambled that he knew what the customer would want, and again and again he has been right.
    "The big thing about Steve Jobs is not his genius or his charisma but his extraordinary risk-taking," said Alan Deutschman, who wrote a biography of Mr. Jobs. "Apple has been so innovative because Jobs takes major risks, which is rare in corporate America. He doesn’t market-test anything. It’s all his own judgment and perfectionism and gut."
    Mr. Cook, an expert in logistics, has been instrumental in locking up contracts in advance for critical parts in the company’s devices. It has had the effect of securing favorable prices, keeping Apple’s profit margins high. But it also has prevented rival companies from producing competing products at significantly lower prices.
    While Mr. Cook is well respected in the industry, he is little known outside of it. Analysts and Silicon Valley experts said new Apple products were in the pipeline for the next few years, but the company’s success beyond that was already being debated.
    "Steve has built a very deep bench of managers, including the leadership of Tim Cook, who clearly understands Steve’s vision, goals and direction," said Mr. Bajarin, president of the technology research firm Creative Strategies, who has followed Apple for 30 years.
    "You could make the case that Steve has injected so much of his DNA into Apple that Apple will continue," said Guy Kawasaki, who was an Apple executive in the late 1980s. "Or you can make the case that without Steve, Apple will struggle. But you cannot make the case that Apple without Steve Jobs will be better. Hard to conceive of that."
    The company and Mr. Jobs had been criticized in the past for revealing little information about his health to investors. The news of Mr. Jobs’s resignation came after the market closed Wednesday. In after-hours trading, the stock fell 5 percent.
Tim Cook’s contribution to Apple lies in______.
选项 A、the replacement of its cancer-suffering former CEO
B、the early seal of contracts with key components manufacturers
C、the reputation he owns in the industry which earned the company more cooperation
D、the accurate comprehension of the thoughts of Steve Jobs
答案B
解析 属事实细节题。题目中提到Tim Cook，迅速定位后可发现文中有四个位置出现这个名字。这四个位置提到的内容正是构成题目的四个选项。第六段中，提到了expert、instrumental等积极评价的词汇，可初步判断题目中的contribution来自此处，而文中的locking up contracts inadvance for critical parts in the company’s devices意为“提前与苹果公司产品的关键部件供应商签订了合同”，选项B正是此意。其他三个选项虽然符合原文，但是都犯了答非所问的错误。
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