首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consum
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consum
admin
2021-01-08
79
问题
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed by the Federal Trade Commission.
The commission’s revised "Green Guides" warn marketers against using labels that make broad claims, like "eco-friendly". Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.
" This is really about trying to cut through the confusion that consumers have when they are buying a product and that businesses have when they are selling a product," said Jon Leibowitz, chairman of the commission.
The revisions come at a time when green marketing is on the rise. According to a new study, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4% . In 2009, the number dropped to 9% .
But while the number of advertisements may have dipped, there has been a rapid spread of eco-labeling. There are both good and bad players in the eco-labeling game.
In the last five years or so, there has been an explosion of green claims and environmental claims. It is clear that consumers don’t always know what they are getting.
A handful of lawsuits have been filed in recent years against companies accused of using misleading environmental labels. In 2008 and 2009, class-action lawsuits(集体诉讼)were filed against SC Johnson for using "Greenlist" labels on its cleaning products. The lawsuits said that the label was misleading because it gave the impression that the products had been certified by a third party when the certification was the company’s own.
" We are very proud of our accomplishments under the Greenlist system and we believe that we will prevail in these cases," Christopher Beard, director of public affairs for SC Johnson, said, while acknowledging that "this has been an area that is difficult to navigate. "
Companies have also taken it upon themselves to contest each other’s green claims.
David Mallen, associate director of the Council of Better Business Bureau, said in the last two years the organization had seen an increase in the number of claims companies were bringing against each other for false or misleading environmental product claims.
" About once a week, I have a client that will bring up a new certification I’ve never even heard of and I’m in this industry," said Kevin Wilhelm, chief executive officer of Sustainable Business Consulting. " It’s kind of a Wild West, anybody can claim themselves to be green. " Mr. Wilhelm said the excess of labels made it difficult for businesses and consumers to know which labels they should pay attention to.
What does the author say about consumers facing an explosion of green claims?
选项
A、They can easily see through the businesses’ tricks.
B、They have to spend lots of time choosing products.
C、They have doubt about current green certification.
D、They are not clear which products are truly green.
答案
D
解析
细节理解题。第六段第一句指出,在过去五年左右的时间里,绿色广告语和环保广告语已经有了爆炸性的增长,然后在第二句中解释了面对这一增长,消费者们并不清楚自己购买的产品是什么样的产品。由此可知,消费者并不清楚哪种产品是真正绿色的,故答案为D)。
转载请注明原文地址:https://kaotiyun.com/show/vlP7777K
0
大学英语六级
相关试题推荐
A、Quitthejobassoonaspossible.B、Getupfromourdesksasoftenaswecan.C、Communicatewithourcolleaguesbyemailorby
A、Theusers’commentonmedicineisnotalwaysreliable.B、Adsofover-the-counterproductsarenotallowed.C、Theclaimofany
中国目前仍面临着人口多、资源少的严峻现实。鉴于中国目前的资源储备(resourcereserve),很多人认为我们仍要继续实行计划生育政策(theone-childpolicy),但在这一问题上,也有人持有不同的观点。很多人认为诸如劳动力短缺,人口老
A、Beingpersuasive.B、Beingpressure-proof.C、Beingintelligent.D、Beingfunandproactive.D
A、Ithasopendoorsattheback.B、Itcanavoidthetrafficjamaboveground.C、Itisredwithdouble-deckers.D、Itrequiresat
A、Youwillimprovetherelationshipwitholdfriends.B、Youwillgetsomelatestandusefulinformation.C、Youwillgetsomeopp
A、BycollectinginformationfromtheInternet.B、Byassessingtendifferentstudiesinvolvingmanyparticipants.C、Bydoingoutd
Carmakershavelongusedsextoselltheirproducts.Recently,however,bothBMWandRenaulthavebasedtheirlatestEuropeanm
TheAmazonMystery:WhatAmerica’sStrangestTechCompanyIsReallyUpto[A]Ifthere’sasentencethatsumsup
A、Provideextraenergytostartthereaction.B、Raisethetemperatureofthechemicals.C、Releaseachemicalneededtostartthe
随机试题
A.当归身B.生地黄C.川楝子D.枸杞子E.北沙参、麦冬
受弯构件减小受力裂缝宽度最有效的措施之一是:
下列说法中,不正确的是( )。在下列的选项中,承诺的有效条件不包括( )。
下列建设工程安全隐患的不安全因素中,属于“物的不安全状态”的是()。
企业发生的未决担保诉讼,如果律师或法律顾问等出具的书面意见上表明企业败诉的可能性大于胜诉的可能性,并且损失金额能够合理估计,就应当将损失金额()。
下列各项中,有限合伙企业因下列原因应予解散的有()。
该求助者的主要症状是()。BPRS量表的特点是()。
阅读下面材料,回答问题。小刘到某小学工作以来注重尖子生的培养,培养的尖子生多次在全校学生诗歌比赛、演讲比赛申获得好的成绩。但校长发现她经常对那些不听课、顽皮、不讲卫生的学生采取罚站、不许进教室、罚打扫卫生等措施惩罚。家长知道后,多次找她交换意见,
垄断资本主义的实质是()
(电子表格题)晓雨任职人力资源部门,她需要对企业员工Office应用能力考核报告进行完善和分析。按照如下要求帮助晓雨完成数据处理工作。依据自定义序列“研发部→物流部→采购部→行政部→生产部→市场部”的顺序进行排序;如果部门名称相同,则按照平均成绩由高到
最新回复
(
0
)