首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
admin
2017-03-25
51
问题
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s coming from a variety of sources. Clients, fearful that they are missing out on some mysterious "next wave", demand some kind of whiz - bang(尖端)demonstration of technology from agencies. Industry publications continuously tout the latest and greatest electronic innovations. College kids enter the marketplace armed with computer literacy completely alien to many veteran practitioners. And in some cases, members of the media demand that information be packaged to accommodate their particular technological preferences.
Is technology now the tail wagging dog? The answer, unequivocally, is no. Technology remains what it has always been, a tool used by professionals to help them do their jobs. All of this millennium talk has produced an unnecessary level of anxiety about the necessity of technological innovation—the idea that you are light-years behind unless you are light-years ahead. Relax! The foundations of good public relations remain the same: anticipating and meeting the needs of clients and the media, and providing informed and useful counsel. Solid research, strong writing skills, creativity, and an appreciation for the values of the media are the backbone of the profession, regardless of how information is packaged.
Even if the speed of information transmission is increasing, high tech isn’t for everyone. All clients don’t need individual web pages and summaries of chat room activity. When considering applications of new technologies, consider the audiences for your client. Are they comfortable with technology? Do they have access to the distribution systems you are considering? Do they have the skills and knowledge to use these systems? Do they navigate the web, use CD - ROM or even own a VCR?
Consider the image of the company itself. The delivery system is part of the message and contributes to the overall image, so the practitioner should consider how that system affects the client, the product, and the audiences.
Yes, a web page can be a cost-efficient communication tool when you consider the minimal media cost. But once it’s up and running, you’ve got to keep it fresh, and that means a continual allocation of time and specialized resources. In the hyper-speed model of communications, nothing is older than information that is both outdated and on-line. And to information consumers, your web page will cease to be a source if it isn’t kept current. In the last presidential election, more than one candidate had problems with their personal web pages because webmasters were not kept up to date on changes in campaign strategy and messages. The gap between what the candidate was saying and what the web page was showing became a story in itself. If you’re going to have a presence on the Internet, you have to budget for regular maintenance. Otherwise, you are putting a sign up that says "too cheap to be relevant. "
It is implied in the last paragraph that a web page______.
选项
A、can usually provide the viewers with the latest information
B、is not a good idea unless its information is updated constantly
C、may take more money to be set up and kept running than imagined
D、can find extensive applications in presidential elections
答案
B
解析
根据文章最后一段第二、三、四句“But once it’s up and running,you’ve got to keep it fresh,and that means a continual allocation of time and specialized resources.In the hyperspeed model of communications,nothing is older than information that is both outdated and online.And to information consumers,your web page will cease to be a source if it isn’t kept current.”可知,网页制作成功并使用后,必须要经常更新。因为对信息消费者来说,如果你不及时更新它,反而总是保留陈旧信息在那里,就没有什么存在的价值了。据此判断,答案是B。
转载请注明原文地址:https://kaotiyun.com/show/vwGO777K
0
考博英语
相关试题推荐
Hespendsalotoftimegoingthroughfootballmagazines,makingintricatelists,andworkingoutcomprehensivestatistics.
Thewaypeopleholdtothebeliefthatafunfilled,painfreelifeequalshappinessactuallyreducestheirchancesofeverattai
Thegapbetweenwhatweknowandallthatcanbeknownseemsnotto______,butrathertoincreasewitheverynewdiscovery.
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteregularly,【C1】______thekindofpubt
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteregularly,【C1】______thekindofpubt
Anincreasingproportionofourpopulation,unabletolivewithoutadvancedmedical______,willbecomeprogressivelymorerelia
InChicago,acomputerizedsystemhasbeendevelopedthatcontrolstrafficinthecity’ssevenonexpresswaysnow,oneman—a
Culturalnormssocompletelysurroundpeople,sopermeatethoughtandaction,thatweneverrecognizetheassumptionsonwhicht
Whenaconsumerfindsthatanitemsheorheboughtisinfaultyorin【S1】______someotherwaydoesnotlivetothema
Assumingthataconstanttravel-timebudget,geographicconstraintsandshort-terminfrastructureconstraintspersistasfundame
随机试题
《垓下之围》中,项羽三次说“天之亡我”所显示的人物特征是()
以下哪项不是骨巨细胞瘤的CT征象:
对快动眼睡眠时相影响小,成瘾性较轻的催眠药物是
患者女,38岁。大面积烧伤后5小时入院。心率120次/分、血压70/50mmHg,尿少。发生上述状况最可能的原因是()
证券市场的形成主要归因于()。Ⅰ.股份制的发展Ⅱ.信用制度的发展Ⅲ.宏观调控的需要Ⅳ.社会化大生产和商品经济的发展
下列原始凭证中属于专用凭证的有()。
下列关于房产税的说法,表述不正确的是()。
否定需求,是指全部或者多数消费者对某些产品不但不产生需求,反而对这种商品持回避或拒绝的态度。根据上述定义,下列属于否定需求的是:
Whatdoesthewomanmean?
A、Everydaylifemakespeoplebored.B、Toomuchworkexhaustspeople.C、Peoplearesufferingtoomuchstress.D、They’rementally
最新回复
(
0
)