首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text about customer co-production. Choose the best sentence form the opposite page to fill each of the gaps. F
Read this text about customer co-production. Choose the best sentence form the opposite page to fill each of the gaps. F
admin
2015-01-27
74
问题
Read this text about customer co-production.
Choose the best sentence form the opposite page to fill each of the gaps.
For each gap(9-14), mark one letter(A-H)on your answer sheet.
Do not use any letter more than once.
There is an example at the beginning(0).
Customer Co-Production
When we began the very first research for The Social Media Bible we asked 1,000 people to participate. The first discovery was that they didn’t want just another business book.(0). C ... It’s a formula. I’ve written five of them.
What they said was, "First, we want a business book that shows the tactics of social media. ’ What are blogs? What’s a podcast? What’s a Vlog? What’s all this stuff about micro-blogging and Twitter? Second, they wanted a guide. They told me, give us all the companies that actually offer all of these services; who they are, how they started 【P1】______They said that "Now that I know the tactics and the tools, how do we apply them to their businesses? How do we develop a strategy?"
John Wiley & Sons is the publisher of The Social Media Bible. They began publishing when Thomas Jefferson was our President of the United States【P2】______ During all of that time they have never published three books in one or have they published a book this large.【P3】______ It also has been listed in the Top 100 Best Selling Books in America since it’s come out.
Why, because, I asked my customers what they wanted. I go them involved and engaged. I can write a book anyway at all. My theory was just tell me what you want and if I give you what you want, and if I do that you’re going to buy it.【P4】______Social media allows you to create a forum, an environment where you can bring the customers in as collaborators. Include your customers, and industry leaders as collaborators.【P5】______
These include the biggest companies, the biggest individuals, and the elite of all walks. Every one of them is people that are selling, using, and promoting social media.
I simply went to them and asked them to participate in a book.【P6】______Get your customers involved in this way. They are willing to do it; they are happy to do it. More than 300 people out of the 1,000 asked to participate as reviewers and collaborators. Ask your customers to participate in your brand, get them engaged, and ask them to be collaborators in your offering.
Example:
A Every one of these experts participated in three, four, five pages and even the editing of every chapter of the book.
B Isn’t that what marketing is supposed to accomplish?
C A typical business book is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter.
D In the book, I reached out to the top people in the social media industry throughout the world to talk about their personal experiences with social media.
E Once you have them convinced that the book will change the way they do business for the better, they will buy it in droves.
F Last, they wanted a third business book, which was a book on strategy.
G The Social Media Bible is the largest book Wiley has ever published in 200 years, but in four days it sold out in six major metropolitan areas across the country.
H They’ve been publishing for 202 years.
【P4】
选项
答案
B
解析
前一句的意思是:我的理论就是告诉我你需要什么,如果我给你所需要的东西并且按照你说的去做,你就会购买我的产品了。后一句为:社会媒体可以为你创造一个平台,在这个平台上你可以把顾客吸收进来作为合作者。可见所缺的句子起着承上“你将会购买我的产品”和启下“把顾客吸引进来作为合作者”的作用,而B项提到:这难道不就是营销要实现的目标吗?符合上下文的语境要求。
转载请注明原文地址:https://kaotiyun.com/show/w07d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
CanyoutelluswhyyoudecidedtolearnEnglish?(Couldyoutelluswhichforeignlanguagesyouthinkwillbemostimportantin
CouldyoutellmewhatinfluenceyouthinkinternationalbusinessishavingonworkpracticesinChina?Why?
StaffRelations:theimportanceofacompanyprovidingarangeoffacilitiesforallstaff
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)AJob:howtoavoiddiscriminationagainstwomenBPurchasi
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
TASKTWO-DISADVANTAGEForquestions18—22,matchtheextractswiththestatements,listedA—H.Foreachextract,choosethebene
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthetextbelowabouttelevisionnetwork.•Inmostofthelines41—52thereistoneextraword.Itiseithergrammatically
随机试题
甲县造纸厂因超标排放的污染物先后造成8户养殖专业户所养育苗大面积死亡,损失12万元。甲县环保局根据《水污染防治法》的规定,对造纸厂作出如下处理决定:(1)赔偿受损害的8户养殖专业户经济损失8万元;(2)罚款2万元;(3)立即对污染严重的生产项目停产整顿。造
下列各百分等级区间对应的原始分数区间最小的是()
Manypeoplewronglybelievethatwhentheyreacholdage,theirfamilieswillplacetheminnursinghomes.Theywillbe【C1】_____
下列选项中,不属于辅助生育技术的是()
动物合成其组织蛋白质时,所有的20种氨基酸都是不可缺少的。其中一部分氨基酸在动物体内不能合成,或合成太慢,远不能满足动物需要,因而必须由饲料供给,被称为必需氨基酸。下列所列氨基酸中,哪个属于必需氨基酸
混悬液型注射剂的质量要求有
施工企业与建设单位签订施工合同,约定施工企业垫资20%,但没有约定垫资利息。后施工企业向人民法院提起诉讼,请求建设单位支付垫资利息。对施工企业的请求,人民法院予以支持的是()。
配送中心在运转过程中,要对其流程进行优化管理,在降低自身流程成本的同时也应降低()。
设有三个进程A、B、C,进程A和进程B各需要运行3ms的处理器时间,而进程C却要24ms的处理器时间,分别考虑当三个进程到达顺序为A,B,C时及C,B,A时,用先来先服务进行调度时各自的平均等待时间。
下列选项中,在情节严重的情况下,应认定为妨害公务罪的是()(2017年一专一第17、2017年一法专一第9题)
最新回复
(
0
)