首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are very aggressive. Some even start
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are very aggressive. Some even start
admin
2012-05-17
116
问题
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are very aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted goods. Despite the frenzy (疯狂) at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar (实体店) in favour of online retailers—e-tailers. So this year Black Friday also marks the start of many conventional retailers’ attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare prices across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
The shift in spending to the internet is good news for companies like P&G that lack retail outlets of their own. But it is a big concern for brick-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to destructive discounting.
The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole.
Retailers are also trying to make shopping seem fun and exciting to act against the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty (新奇) and urgency.
Shoppers are increasingly looking for an "experience" when they go to stores, says Jack Anderson of Hornall Anderson, a branding and marketing firm, and are no longer interested in purely "transaction-based bricks and mortar stores". Apple, which encourages customers to try out its devices in its stores, is considered a pioneer of this strategy, and has attracted many imitators.
Stores are also trying to lure customers by offering services that are not available online. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there.
According to the passage, retailers launched pop-up stores to______.
选项
A、offer shoppers new and exiting experiences
B、cut down the extra expense of running stores
C、attract customers with destructive discounting
D、let customers learn about their products online
答案
A
解析
根据题干中的pop-up stores将本题出处定位到第5段。该段提到,商家也在想方设法增加购物的乐趣和刺激感以应对经济低迷。最常见的策略是开设“弹出式”商店……给顾客以新鲜感和紧迫感。题干中的launched pop-up stores对应文中的set up“pop-up”stores,故文中表目的的to do不定式即为本题的目的。[A]是文中的foster a sense of novelty and urgency的同义转述,故为答案。[B]、[C]、[D]均不是零售商开设“弹出式”商店的目的,故都排除。
转载请注明原文地址:https://kaotiyun.com/show/wRf7777K
0
大学英语四级
相关试题推荐
Therearevariouswaysinwhichindividualeconomicunitscaninteractwithoneanother.Threebasicwaysmaybedescribedasth
Computershavebeentaughttoactandspeak,buttheproblemishowto【C1】______themtolisten--tounderstandspokenwords.【C2】
Americansthisyearwillswallow15000tonsofaspirin(阿斯匹林),oneofthesafestand【C1】______drugs【C2】______bymap.Themostpop
Scientistssaytheyhave【B1】______evidencethatjoggingisgoodforpeople.ThislatestEuropeanresearch【B2】______headline-maki
Therewasatimewhenparentswhowantedaneducationalpresentfortheirchildrenwouldbuyatypewriter,aglobeoraset
PanasonicNV-F55MCoperatingInstructionsⅠ.Installation(Ⅰ)ConnectiontoaTVset1.Connecttheexternalaerial(天线)
A、Hermother.B、Anactress.C、Herroommate.D、Herclassmate.D对话中女士提到,有一本关于欧洲电影的书,其中可能有其他演员对这位女演员的评价,而这本书是一位同学告诉她的,对话中的I’llgoa
Hismannerofspeaking______thathewasunwillingtoaccepttheagreement.
Anotherperson’senthusiasmwaswhatsetmemovingtowardthesuccessIhaveachieved.Thatpersonwasmystepmother.Iwas
随机试题
在天、馈线系统中,终端负载阻抗和特性阻抗越接近,反射系数越小,驻波比越接近于(),匹配越好。
某工艺要求测量范围在0~300℃,最大绝对误差不能大于±4℃,所选仪表的精确度为()。
简述职业生涯管理中各方的责任。
决定自动冲洗显、定影时间的是
患儿,2岁。持续发热半月余,烦躁、易怒,日渐加重伴嗜睡,抽搐2次,脑脊液检查结果:外观微混,细胞数300×109/L,多核22%,单核,78%。生化:蛋白92g/L,氯化物95mmol/L,血糖3.8mmol/L。根据病史及脑脊液结果,最可能的诊断是
关于海金沙的主治叙述最全面的是
肝硬化腹水患者的腹水性质是
拟建项目方案经济比选的原则有( )。
Cambridgepsychologistsandcomputerscientistshavedevelopedamobilephonetechnologywhichcantellifacallerishappy,an
计算机的系统总线是计算机各部件间传递信息的公共通道,它分为
最新回复
(
0
)