2. 外语
  3. Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y

Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y

admin2012-09-10  44
问题 Read the article below about Reebok.
For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
    Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies" . They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
    Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
    In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores.
Reebok’s view that "consumers judge the quality of the brand by the quality of its distribution" (Para. 2) implies that______.
选项 A、the quality of a brand is measured by the service quality of the store selling it
B、consumers believe that first-rate products are only sold by high-quality stores
C、the quality of a product determines the quality of its distributors
答案B
解析 问题是“锐步公司认为‘消费者根据产品的销售情况来判断品牌的质量’的看法是指……”。这是一道推理题。锐步的这种观点出现在第二段的最后一句，那么答案信息一定在这一段中。此段主要阐述锐步正在改进upmarket(高级市场)的销售网，以达到其销售目标push sales to$1 billion annually，ahead of all other sports shoe marketers(帮助其将销售量提高到每年十亿美元。能够在运动鞋市场中名列前茅)。其策略是will continue to be sold only in better specialty，sporting goods，and department stores(继续面向高档的专卖店、体育用品店和商场)，它的这种做法基于它的认识：消费者认为高档商店里出售的一定是高质量的商品。所以答案B是正确的。
转载请注明原文地址:https://kaotiyun.com/show/wToO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)