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Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
admin
2018-04-27
9
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【B1】______it operates, and by federal and local governments. Public image is controllable 【B2】______ considerable extent, just as the product, price, place, and promotional efforts are.
A firm’ s public image plays a vital role in the 【B3】______ of the firm and its products to employees, customers, and to such outsiders【B4】______stockholders, suppliers, creditors, government officials, as well as【B5】______special groups. With some things it is impossible to【B6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 【B7】______it will undoubtedly find【B8】______from employees who see their jobs 【B9】______. On the other hand, high quality products and service standards should bring almost complete approval,【B10】______low quality products and【B11】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【B12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【B13】______or imitated by competitors. Such an image may enable a firm to【B14】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【B15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings【B16】______than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation.【B17】______include physical【B18】______, contacts of outsiders【B19】______company employees, product quality and dependability, prices【B20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【B12】
选项
A、fortune
B、asset
C、possession
D、property
答案
B
解析
考查名词辨析。根据句意判断,具有良好的公众形象是一个企业珍贵的财富。这里“财富”一词并不指代拥有的金钱或财产,而是指代一种长处和优势。B.asset“财产,可取之处,优势”,符合文意,为正确答案。fortune“财富,好运,命运”;possession“拥有,占有,着迷,领土,财产(常用复数)”;property“财产,所有物,所有权,性质,特性”,均不符合题意。
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0
考研英语一
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