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  3. How teenagers and those in their early 20s consume news today? It is almost entirely on social media. It is almost entirely visu

How teenagers and those in their early 20s consume news today? It is almost entirely on social media. It is almost entirely visu

admin2022-01-20  23
问题     How teenagers and those in their early 20s consume news today? It is almost entirely on social media. It is almost entirely visual. And the content of the news—"President Makes Speech at UN"— is less important than how it is packaged. It is often filtered through humour or comment. Or, just as often, it is mediated by personalities who command huge followings among young people but are little known to the general population.
    These principles hold true around the world, even if the specifics and platforms differ. Between 2009 and 2018 the share of teenagers who read newspapers declined from around 60% to close to 20%, according to the Programme for International Student Assessment (PISA), an educational league table of 15- and 16-year-olds in the OECD, a group of mostly rich countries. Young Indians are half as likely to visit timesofindia.com, India’ s biggest English-language news site, as older ones; they are also far more interested in videos and Bollywood news. In Britain, younger teens are far less familiar with the BBC’ s brand than they are with those of YouTube or Netflix. The public broadcaster "will face a threat to its future sustainability if it cannot engage young people sufficiently" according to Ofcom, the country’ s media regulator.
    According to Pew Research Centre, 95% of American teens have access to a smartphone and 45% are online "almost constantly". A study of American and British teens commissioned by the Reuters Institute for the Study of Journalism in Oxford argues that when it comes to news, young people are most concerned with "what it can do for them as individuals—rather than society as a whole". A report from Ofcom found that "when people consume news in this way, their engagement is typically fleeting." Moreover, "they are also less likely to be aware of the source of news content."
    It can be tempting to dismiss teenagers’ news-consumption habits. Most cannot vote, have limited spending power and are probably incapable of finding El Salvador on a map. Such sneers are misplaced. A third of the planet is under 20. More than half the world is now connected to the internet. The young are a proxy for the future. That is especially the case in media businesses, where their habits drive billion dollar decisions, such as Facebook’s acquisition of Instagram in 2012 and its failed attempt to buy Snapchat the following year.
BBC’ s future development will be threatened by________.
选项 A、younger teens’ attention on YouTube or Netflix
B、decreasing the amount of teenagers who read newspapers
C、teenagers’ interest in videos and Bollywood news
D、lack of appeal to young people
答案D
解析 细节题。根据题干关键词定位到第二段。第二段最后一句指出The public broad caster “will face a threat to its future sustainability if it cannot engage young people sufficiently”(这家公共广播公司“如果不能吸引年轻人充分参与进来，将在未来发展的可持续性方面面临威胁”)，其中“公共广播公司”指的就是前文提到的。因此D项“对年轻人缺乏吸引力”为正确答案。原文提到“在英国，青少年对BBC(英国广播公司)品牌的熟悉程度远不及对YouTube或Netflix品牌的熟悉程度”，但这并不是对BBC未来发展构成威胁的主要原因，因此A项“青少年对YouTube和Netflix的关注”不符合题意。B项“读报纸的青少年人数减少”是第二段出现的内容，也不符合题意。C项“青少年对视频和宝莱坞新闻的兴趣”偷换主语且不符合题意，原文说的是印度的年轻人。
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