首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries
admin
2014-12-26
25
问题
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries that hail from the 11th and an Italian bank with roots in the 15th. What is unusual about IBM, which celebrates its 100th birthday next week, is that it has been so successful for so long in the fast-moving field of technology. How has it done it?
IBM’ s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators(卡片穿孔机), but IBM moved on to magnetic-tape systems, PCs, and most recently services and consulting. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry "platform shifts" occur.
True, IBM’ s longevity is also due, in part, to dumb luck. It almost collapsed early on because its bosses were hesitant to abandon punch cards. And it had a near-death experience in 1993 before Lou Gerstner realized that the best way to package technology for use by businesses was to focus on services. An elegant organising idea is no use if a company cannot come up with good products or services, or if it has clueless bosses. But on the basis of this simple formula—that a company should focus on an idea, rather than a technology—with which today’s young tech giants can live for 100 years?
The most obvious example is Apple(founded in 1976). Like IBM, it had a near-death experience in the 1990s, and it is dangerously dependent on its founder, Steve Jobs. But it has a powerful organising idea: take the latest technology, package it in a simple, elegant form and sell it at a high price. Apple has done this with personal computers, music players, smartphones and tablet computers. Apple has already shifted from PCs to mobile devices.
The animating idea of Amazon(founded in 1994)is to make it easy for people to buy stuff. It began by doing this for books, but has since applied the same idea to other products: music, groceries, even computing power and storage.
Consider, by contrast, three product-based firms. Dell(founded in 1984)made its name building PCs more efficiently than anyone else and selling them direct to consumers. That model does not neatly transfer to other products. Microsoft(1975)is hugely dependent on Windows, which is its answer to everything. But software for a PC may not be the best choice to run inside a phone or a car. All these firms are linked to specific products, not deeper philosophies, and are having trouble navigating technological shifts.
What’ s the similarities between Amazon and Apple according to the passage?
选项
A、Selling products online.
B、Making computers.
C、Having a powerful organizing idea.
D、Selling smartphones.
答案
C
解析
推断题。根据题干中的提到的中的亚马逊和戴尔在文中都讲到二者有强大的公司理念,这就是二者的共同点。A在网上卖东西是亚马逊的特征.不是苹果的。D卖智能手机是苹果的,不是亚马逊的特点。C制造电脑是戴尔的特征。因此,正确答案是C。
转载请注明原文地址:https://kaotiyun.com/show/wsh7777K
0
大学英语六级
相关试题推荐
A、Themildtemperature.B、Climatechange.C、Thenaturalenemy.D、Richsoil.B细节题。文中明确提到,气候变化也有可能对目前受限于自己所在地的气温的外来物种有利,故答案为[B]。
A、Asmalltownwherecomputersweresold.B、Aprivatecomputerschool.C、Alibraryofcomputerbooks.D、Aprojectaboutcomputer
A、Toexchangeideasamongtheemployees.B、Togathersuggestionsfromthecustomers.C、Topublicizepoliciesofthecompany.D、T
A、Shefeelseagertogetmarried.B、Thecouplewillalwaysbehappy.C、Themarriagewillbreakupsoon.D、Theweddingwasterrib
Themobilephoneissettobecomeoneofthecentraltechnologiesofthe21stcentury.Withinafewyears,themobilephonewill
AteamofGermanscientistshastakenpicturesofanancientfishthatwasthoughttohavediedoutlongago.Thepicturesmayp
A、Itisanonlinestudywebsite.B、Itisasocialcommunicationtool.C、Itisanon-profitorganization.D、Itisarecruitingwe
A、NewYorkersaregenerallyfriendlytovisitors.B、Peoplehavesimilarunderstandingsofpoliteness.C、It’simportantfortrave
A、IthasbecomeamajorcocoatradingcentreconnectingtoEurope.B、IthasbecomeamajorcentreofdrugsmugglingtoEurope.C
Technology,Costs,LackofAppealSlowE-TextbookAdoption[A]TextbooksareoftenaluxuryforcollegeseniorVatellMartin.The
随机试题
不受力时单圈弹簧管式压力表弹簧管横接面为()。
Shedidnotwanttosharetheroomwithherbrotherbecauseshecouldnot______hisbadhabits.
对于24小时以内的开放性眼球损伤,不适当的检查是
患者女性,45岁。术中失血较多,需输入500ml血,以下有关输血前准备及输血中操作不正确的是
肿瘤标志物联合基本原则是选用()个不同性质、互补的、相对敏感的标志物组成标志群。
下列关于佣金的收取时间的表述中,正确的是()。[2008年考试真题]
小王:在这次年终考评中,女员工的绩效都比男员工高。小李:这么说,新入职员工中绩效最好的还不如绩效最差的女员工。以下哪项如果为真,最能支持小李的上述论断?
Itmaybesummertime,butthelivingisn’teasy—notforwearyworkerswhoselastvacationisadistantmemory.Accordingtoone
将考生文件夹下FVP文件夹中的文件ZUO.ARJ复制到同一文件夹下,并命名为BEER2.ARJ。
Thefollowingareallcorrectresponsesto"Whotoldthenewstotheteacher?"EXCEPT
最新回复
(
0
)