首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Competitive price. B、Low expectations. C、Vigorous promotion. D、Unique ingredients. B短文中提到,ConAgra公司负责市场营销的副总裁认为,他们从低期待值中受益,产品比
A、Competitive price. B、Low expectations. C、Vigorous promotion. D、Unique ingredients. B短文中提到,ConAgra公司负责市场营销的副总裁认为,他们从低期待值中受益,产品比
admin
2019-03-12
25
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners, began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction "Whatever the cost, don’t sacrifice taste". The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, " We benefited from low expectations. The products were much better than people thought they would be. " This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors’ but also suggested freshness and richness in vitamins.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、Competitive price.
B、Low expectations.
C、Vigorous promotion.
D、Unique ingredients.
答案
B
解析
短文中提到,ConAgra公司负责市场营销的副总裁认为,他们从低期待值中受益,产品比人们想象的更出色,故答案为B)。
转载请注明原文地址:https://kaotiyun.com/show/x447777K
0
大学英语四级
相关试题推荐
Fordecades,AmericanshavetakenforgrantedtheUnitedStates’leadershippositioninthedevelopmentofnewtechnologies.The
Whenwethinkofgreenbuildings,wetendtothinkofnewones—thekindofhigh-tech,solar-paneledmasterpiecesthatmakethec
AproverballegedlyfromancientChinawaswidelyspreadintheWest:"Ifyouwanttobehappyforafewhours,gotogetdrunk:
A、TerroristsfoughtwithGovernmenttroops.B、Thaitroopskilledterrorists.C、Therewereshootings.D、Therewereexplosions.D信
Forthispart,youareallowed30minutestowriteashortessayentitledComputersinOurLifefollowingtheoutlinegivenbelo
TodayIwouldliketotellyouabouttheeffectsofoldageonhealth.Actuallytodayalotof【C1】______havetakenplaceinthe
Oneoftheworld’sfirstvideogames,Tetris(俄罗斯方块),hasturnedthirtyyearsold,anditsbrandisanythingbutoldschool.
A、Theelectionisnotsojustasexpected.B、Americanpresidentaskedthemtodropoutfromit.C、Theyarenotconfidentinthem
A、Theyusedrugsjustforfun.B、Theytakedrugstogethigh.C、Theyusedrugsasmedicine.D、Theykeepdruguseasecret.B
A、ThedepartmentstoreSelfridges.B、CavendishSquare.C、OxfordStreet.D、Paddington.C
随机试题
胆汁的生成与排泄异常,可导致
胃壁广泛增厚,呈“假肾征”时,应属胃癌的
A、ALT和ASTB、ALP和CKC、AMY和LPSD、AST和AMYE、CK和CK—MB多用于胰腺炎诊断的酶是
紫外线灯管消毒,应从灯亮后几分钟开始计时()。
支票的种类包括()。
近年来,一些城市出现了因机动车数量增加造成的交通拥堵现象,引起社会广泛关注,对此你是怎么看的?
培养法治思维,必须抛弃人治思维。在思考和处理问题的标准上,法治思维与人治思维的分水岭在于
Appleproductsaredesignedtosaysomethingabouttheirowners.Theyalsotellyousomethingaboutthecountriesinwhichthey
在VisualFoxPro中,为了使表具有更多的特性应该使用
下面叙述中错误的是()。
最新回复
(
0
)