2. 财经
  3. Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately

Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately

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问题 Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately bought on a whim．Advertisers and sellers have taken advantage of this fact，carefully positioning inexpensive but attractive items on paths that we are most likely to cross，hoping that our human nature will lead to a greater profit for them．With the dawn of the Internet and its exploding use across the world，the same tactics apply． Advertisers now place”banners”，links to commercial web sites decorated with attractive Dictures designed to catch our eyes while browsing the webs，on key web sites with heavy traffic．They pay top dollar for the right，thus creating profits for the hosting web site as well, These actions are performed in the hopes that during the course of our casual and leisurely web surfing，we’ll click on that banner that sparks our interest and thus，in theory，buy the products advertised． Initial resuIts have been positive．
Web sites report a huge inflow of cash，both from the advertisers who tempt customers in with the banners and the hosting web sites，which are Daid for allowing the banners to be put in place．As trust and confidence in Internet buying in creases and information security is heightened with new technology，the volume of buying is increasing，leading to even greater profits． The current situation，however，is not quite as optimistic．Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals，web browsers are beginning to allow banners to slip their notice as well．Internet users respond to the flood of banners bv viewing them as annoyances，a negative image that is hurting sales，since users are now less reluctant to click on those banners，preferring not to support the system that puts them in D1ace．
If Internet advertising is to continue to be a viable and profitable business practice，new methods will need to be considered to reinvigorate the industry． With the recent depression in the technology sector and slowing economy，even new prac  tices mav not do the trick．As consumers are saving more and frequenting traditional real astate businesses over their Internet counterparts，the fate of Internet business is called intoauestion．
The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed．
Analyzing the current state of the online advertising in paragraph 4，the author implies that________．
选项 A、it has to be modified over time to remain effective
B、for all its current profits，it will fade in the long run
C、banners are beginning to lose their advertising efficiency
D、Internet advertising methods will continue to decrease sales
答案A
解析 推理判断题。本题问：在分析网上做广告的日前状况时，作者暗示了什么?第4段第1句指出：“然而，当前的形势并不太乐观。”接着提出论据加以阐述。最后在本段结论句中写道：“如果互联网上做广告要继续成为一种能自行发展并有利可图的商业活动。那就必须考虑新的方法使这个行业更具活力。”可见，作者暗示，网上做广告必须与时俱进以便保持其有效作用。选项A正是这个意思。B项“尽管它目前营利，但最终要萧条”不能入选。C项“标语正失去它们的广告效用”只谈现象，不谈本质，足强干扰项。D项“互联网上做广告将继续减少销量”与本段中心思想不符，因为问题不在于网上做广告本身，而是应该不断改变做广告的形式以吸引顾客。
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